July Chapter Event 



Healthcare reform is on its way, and it's essential to understand its impact on communications for every facet of this highly-regulated industry--from healthcare services and insurance to pharma and medical devices.

PRSA-LA's July program will deliver a healthy dose of timely information for anyone working in healthcare PR.

An all-star panel will focus on how PR pros can meet challenges and find new opportunities amid sweeping change in the healthcare industry. Don't miss this special opportunity to network with colleagues and panelists while learning the latest best practices.

• Matthew Holt, Co-Chairman, Health 2.0 and Founder, The Healthcare Blog 

• Holly Potter, VP Brand Communication, Kaiser Permanente  

• Jill Dosik, President, GCI Health    

• Gwendolyn Driscoll, Director of Communications, UCLA Center for Health Policy Research   

• Moderated By: Ben Garrett, Chair, PRSA Health Academy   

Registration:
Advance registration is required via this online form.

Pricing:
Register by July 17 for special discount rates.

$45 - PRSA-LA Members
$55 - Non-Members and Guests
$20 - PRSSA Students & YP Members


Special thanks to GCI Health for sponsoring this event.

PRism Awards Recap Series
Last month PRSA-LA announced its Call For Entries for the 2013 PRism Awards, which honor the best of the best in public relations campaigns and tactics executed by agencies and practitioners in the Greater Los Angeles Area.

We asked Ryan Peal, General Manager, Senior Vice President and Partner of FleishmanHillard's Los Angeles office about the awards the agency won at the 2012 Prism Award Show.

FleishmanHillard won two PRism Awards and five Awards of Excellence at the 2012 Awards Show. The agency earned the PRism for "LTFS Introduction Changes the Storage Landscape" in the New Product/Service Launch category for campaigns or programs under $50,000 launch budget. FleishmanHillard took home the PRism for "Electrifying Interstate 5: Turning a Regional Story into a National Conversation" in the Green/Sustainability Programs category for One-Time or Special Event: Corporate/Consumer.

Why did FleishmanHillard enter the PRism Awards?

RP: Each year we decide to enter the PRism Awards as a way to celebrate what our clients regularly tell us--that the FleishmanHillard team consistently provides strategic, creative thinking that delivers daring ideas that get people talking and impacts bottom-line business results. And we have a lot of fun along the way, too.

What does winning a PRism mean to FleishmanHillard?

RP: Winning a PRism Award is one of many benchmarks we use to measure our awesomeness.

How did you celebrate your win?

RP: Drinks all night, the next day starting at noon, with aspirin all around.

At Breakfast With... 



How can you help key entertainment journalists and get them to rely on you as a source?

Discover where other communications pros are finding fertile ground and increasing their national news placements. In this engaging session, leading journalists from major entertainment media will give you the inside scoop.

• Alex Ben Block, Senior Editor, The Hollywood Reporter

• Adrianna Costa, Entertainment Correspondent, formerly of EXTRA, E! Access Hollywood and Good Day L.A.

• Brittany Kaplan, Producer, OMG Insider 

• Moderated By: Rita Tateel, President, The Celebrity Source

• More speakers to be announced!

Registration:
Advance registration is required. Email alfredo@prsala.org, subject line: "Entertainment."

Pricing:
Payment accepted at the door by check or cash only.

$15 - PRSA-LA & YP Members
$25 - Non-Members and Guests
$10 - PRSSA Student Members

Volunteer Opportunity 

Wolf Connection is a volunteer-based 501(C)3 non-profit that rescues, rehabilitates and trains domestically-raised wolves and wolfdogs to serve as program animals for at-risk teens, persons in substance abuse programs, returning veterans with PTSD and other special populations.

The group is looking for volunteers, particularly those with special expertise in celebrity management, entertainment media and social media, to help sustain and grow its state-of-the-art rescue/rehabilitation program.

Wolf Connection offers volunteers high visibility, great portfolio material and an abundance of wolf kisses (kisses not required, but they are pretty awesome).

Wolf Connection has recently been featured on KCAL/KCBS TV, MTV.com and The New York Times.

An ideal volunteer commitment would include 8-10 hours of service per month. Volunteers must be in good health and able to navigate some less-than-ideal terrain.

For more information, contact Ken Ferber at kferber@wolfconnection.org.

Member Education Benefits       

 

Complimentary Online Learning Opportunities Available in July    

PRSA National offers all members a very special member benefit: FREE access to its entire catalog of online learning opportunities (section-specific material excluded). 

Here is a rundown of some of your upcoming options. For more information or to register for these opportunities, click on the link associated with each: 

• Those Difficult Talks for PR Pros: A Guide to Handling Difficult Conversations
  
  Most of us rank unpleasant workplace discussions or confrontations just a few rungs below shark attacks on the enjoyment scale. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable. Date: July 18, 2013. Presenter: Alan S. Cohen, MBA.  REGISTER 

• Mixed Race 3.0: A Multiracial Perspective on Media
  
  In this webinar, you'll learn about trends in multiracial media, including tips for capturing the attention of media makers and identifying multiracial influencers. Discover special insights and tips for devising your media strategy and align this rapidly growing demographic with your brand. Date: July 25, 2013. Presenter: Marcia Alesan Dawkins, Ph.D.
  REGISTER  

• Creativity: Innovative Ideas Generate Great Results
  
  Ready to ignite your creative energy? Take this webinar to learn how to come up with new ideas and insights in order to move ahead. Embracing creativity is the key to developing unforgettable campaigns. Date: July 30, 2013. Presenter: Jeffrey Ory, APR, ABC.  REGISTER