2013 Multicultural Forum 

Sponsored by AT&T

By 2015, it's estimated that the purchasing power for Hispanics will top $1.5 trillion. Multicultural marketing can no longer be a niche effort and not solely the responsibility of just the "multicultural" marketing team. Is your organization prepared for the challenge? Failure to address the interests and concerns of your different constituents will put your brand's relevancy at risk.

Attend PRSA-LA's Multicultural Forum to learn from major brand representatives how they earned the right to do business with Hispanic consumers.  Find out how AT&T, Ford, New York Life and Lifetime captured significant market share by implementing a total market approach and how multicultural communications has become everyone's responsibility.

• Danielle Carrig, Senior Vice President, Publicity & Public Affairs, Lifetime Television

• Rosa Esquivel, Director of Diverse Markets, AT&T

• Carlos Garcia, Corporate Vice President, New York Life

• Monica Gil, Senior Vice President, Public and Government Affairs, The Nielsen Company

• Debra Hotaling, Director, Western Regional Communication, Ford

• Sandy Jo MacArthur, Assistant Chief, Los Angeles Police Department

• Moderated By: Patricia Perez, Principal, VPE Public Relations

Registration:
Advance registration is required via this online form.

Pricing:

$45 - Members (or use your PRSA-LA Passport)
$65 - Non-Members and Guests
$20 - Young Professionals & PRSSA

At Breakfast With... 
Everybody knows the two toughest--and often most dreaded--jobs in PR are phone pitching and follow-up calls.

The good news is that if you know how to pitch, journalists will happily take your call.

This nuts-and-bolts session will help you gain the ear and the trust of editorial gatekeepers. You will also discover what journalists are looking for when they answer your call or read your pitch, and how to recognize and develop the news potential of any national story.

This event features a panel of experts from several different national news outlets:

• Karen Carranza, LA Bureau Chief, Telemundo Network News 

• George Judson, Senior News Editor, Marketplace (NPR)

• Dorothy Pomerantz, LA Bureau Chief, Forbes Magazine

• Chris Woodyard, Staff Reporter, USA Today 

• Moderated by Raul Gordillo, Stakeholder Education and Outreach Project Manager, Southern California Gas Co.

Information & Registration:

Advance registration is required.  For more information or to register, please visit the PRSA-LA Web site.

Pricing:

$15 - PRSA & YP Members
$25 - Non-Members and Guests
$10 - PRSSA Student Members

PRSA-LA Presents  


PRSA Los Angeles Chapter invites you and your colleagues to our no-cover-charge ConneXions Networking Mixers at five locations throughout Greater Los Angeles.

Each mixer is hosted by a member of our Board of Directors and is open to all members, non-members and PR service providers. Arrive early to enjoy complimentary hors d'oeuvres.

Attend a ConneXions Mixer near your work or home to network with other PR professionals and learn more about how PRSA-LA can help support your career and professional endeavors.


Mixer Locations:

• Hollywood - The Hard Rock Cafe
  Host: Shari Mesulam 

• Long Beach - Gladstone's
  Co-Hosts: Holly Ferris and Denis Wolcott 

• Downtown Los Angeles - Le Ka
  Host: Jean Gonsoulin

• San Fernando Valley - TBD
  Host: Kristin Wood 

• Santa Monica - TBD
  Host: Natascha French

Registration:

Exclusive Member Benefit 

Throughout the year, PRSA Los Angeles Chapter will offer a number of programs that represent the global nature and industry diversity of Los Angeles PR.

To help members maximize these opportunities, we are offering them an option to purchase program tickets in advance and enjoy significant savings. The more you buy, the greater the discount, and tickets are transferable to a colleague if you are unable to attend.  We call this new benefit the PRSA-LA Program Passport Package.

Passport Packages are offered at the following rates*:

• 6 programs: $240 for members (a savings of $90 or 27% off the regular member price of $55 per program)

• 3 programs: $130 for members (a savings of $35 or 20% off the regular member price of $55 per program)

Benefit Terms: Most PRSA-LA events require a reservation. Reservations made using the Passport Package will be treated like all other paid reservations. If cancellation is necessary, it must be done by the cancellation date for each event, or the payment is forfeited. Passport Packages do not apply to the PRSA-LA Annual PRism Awards Show and Dinner or other programs deemed "Special Events" by PRSA-LA (a rare occurrence).

Member Education Benefits       

 

Complimentary Online Learning Opportunities Available in April & May  

PRSA National offers all members a very special member benefit: FREE access to its entire catalog of online learning opportunities (section-specific material excluded). 

Here is a rundown of some of your upcoming options. For more information or to register for these opportunities, click on the link associated with each: 

• Measurement Skills: What You Need to Know at Every Point in Your Career
  
  We all hear how we as communicators need to do research and measurement as part of our jobs. But the specifics of this requirement are different at different stages of our careers. Find out what you should know as your career grows and learn about creative ways to easily master research and measurement skills. Date: April 30, 2013. Presenter: Angela Sinickas. REGISTER 

• Optimize 360: An Integrated Approach to Digital Marketing and PR
  
  Creating content that leads to business growth requires an integrated approach. This presentation will present an "attract, engage and convert" model to help organizations optimize the performance of their content-focused digital marketing and public relations programs. Date: May 7, 2013. Presenter: Lee Odden. REGISTER 

• Buzz Equity: Building Brand Relationships That Inspire Generations
  
  Young adults today will no longer buy a Ford just because their parents drove one. Businesses today simply cannot depend on that implied brand equity. Through buzz-building programs, organizations can intercept the brand equity lifecycle and engage consumers on their own terms. Date: May 9, 2013. REGISTER 

• Corruption of Digital Discourse: What You Need to Know, Why You Should Care
  
  The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do. Date: May 16, 2013. Presenter: David Kamerer, Ph.D., APR. REGISTER