February Chapter Program 


Our February program promises to be a great event for anyone working with corporate brands. This program will focus on how companies are successfully integrating entertainment assets to market their products/services and successfully position their brands, with particular emphasis on how they build buzz and generate media attention for their efforts.

Plan to arrive early (5:30 p.m.) and tour The Hollywood Museum, or network with other professionals in the pre-event reception featuring light snacks and beverages.

The event will feature a panel presentation with the following innovators:

• David Allen, Marketing Manger, Nestle

• Lily Lee Fugier, Integration Producer, Telepictures Productions

• Kevin Gessay, Senior Vice President, Brands, PMK*BNC

• Rita Tateel, President, The Celebrity Source

• Moderated By: Mitch Litvak, President, LA Office

Registration:
Advance registration is required via this online form.

Pricing:
$55 - Members (or use your PRSA-LA Passport)
$75 - Non-Members and Guests
$30 - Young Professionals & PRSSA

Parking:
Self-parking is available for $12 adjacent to the Museum and for $10 at the Hollywood & Highland complex.

Transit:
Metro Red Line, Hollywood & Highland Station

New Member Benefit 

In 2013, PRSA Los Angeles Chapter will offer a number of programs that represent the global nature and industry diversity of Los Angeles PR.

To help members maximize these opportunities, we are offering Chapter Members the opportunity to purchase tickets to these outstanding programs in advance and enjoy significant savings on the standard fees to attend. The more you buy, the greater the discount, and tickets are transferable to a colleague if you are unable to attend.  We call this new benefit the PRSA-LA Program Passport Package.

Better yet, if you happened to attend January's "2013 State of the State of PR Conference," you may apply your purchase of that ticket toward a new Passport Package and claim an even bigger per-event discount!

Passport Packages are offered at the following rates*:

• 6 programs: $240 for members (a savings of $90 or 27% off the regular member price of $55 per program)

• 3 programs: $130 for members (a savings of $35 or 20% off the regular member price of $55 per program)

"State of the State" Attendees: Members who attended the January 23 "State of the State of PR" program and wish to purchase a Passport Package should contact Mindy Brundige at the PRSA-LA office at info@prsala.org or 818.582.3233 to ensure proper credit.

Benefit Terms: Most PRSA-LA events require a reservation.  Reservations made using the Passport Package will be treated as all other paid reservations. If cancellation is necessary, it must be done by the cancellation date for each event, or the payment is forfeited. Passport Packages do not apply to the PRSA-LA Annual PRism Awards Show and Dinner or other programs deemed "Special Events" by the Chapter (a rare occurrence).

At Breakfast With... 


How valuable would it be to learn exactly what KTTV-TV Fox 11 News is looking for, and the many ways that PR pros can earn media coverage on this influential TV station? Discover how to grab the attention of editorial gatekeepers, learn about how the station is further investing in its news operation and what editorial hot buttons to hit when pitching your story ideas.

The event will feature a panel discussion with top news team members about: the state of broadcast news in the age of the minute-by-minute news cycle; the ways social media is changing news reporting; and the evolving relationship between PR and the media in the digital age.

Event panelists will include:

• Jeff Michael, Anchor, Fox 11 News

• Liz Habib, Sports Anchor, Fox 11 News

• Heidi Cuda, Investigative Producer, Fox 11 News

• Carol Breshears, Assignment Manager, Fox 11 News

• Moderated By: Nicole Prentice Williams, Prentice Williams Media

Registration:
Advance Reservations Required

Alfredo E. Padilla
Alfredo@prsala.org
(Subject line: FOX 11)

Pricing:
Payment Due On-Site at Event; Cash/Check Only

$15 - Members & Young Professionals
$25 - Non-Members and Guests
$10 - PRSSA

Parking:
Self parking at 5th St. and Olive St. across the street from the Gas Company Tower. Additional parking available at Pershing Square between Hill and Olive or lot located at 6th and Grand (5 min. walk.) Sorry, no parking validations.

Transit:
Metro Red Line, Pershing Square Station

Early Registration Savings... 


The Public Relations Society of America (PRSA) Phoenix Chapter is pleased to announce it is hosting the 2013 PRSA Western District Conference, which will take place April 18-20 at the Kimpton FireSky Resort & Spa in Scottsdale.

The Western District includes 10 chapters from four states including: California Inland Empire, Colorado, Hawaii, Las Vegas Valley, Los Angeles, Orange County, Phoenix, Pikes Peak, San Diego and Imperial Valley, and Southern Arizona.

The conference offers communications professionals at every level, both PRSA members and non-members, interactive roundtable discussions, informative workshop sessions and numerous networking and social opportunities.

Co-chaired by longtime Phoenix public relations professionals Abbie S. Fink and Michelle Olson, APR, the conference will feature nationally recognized keynote speakers, including:

• Watts Wacker, celebrated futurist, FirstMatter CEO and 2006 Time Magazine "Person of the Year"

• Steve Cody and Clayton Fletcher, founders of the Peppercomm Comedy Experience

• Mickey Nall, APR, Fellow PRSA, chair and CEO of PRSA

• plus many other engaging speakers

Breakout and roundtable sessions will include presentations, demonstrations and discussions led by local, regional and national communications leaders and will focus on the areas of social media, communications strategy, crisis communications, information technology, community relations, diversity, design, workplace culture, creativity, continuing education and much more.


Information & Registration:

For event, sponsorship, lodging or session information, or to register, please visit the conference Web site.

Pricing:
Early Bird Rates: Deadline Friday, February 15

$210 - PRSA Members
$250 - Non-Members
$99 - Student Rate

February Membership Promotion 

Now and through the end of this month, new PRSA national members can qualify to receive a waiver of local chapter dues. Here in Los Angeles, that amounts to a $95 savings. Forward this offer to a colleague and help them accelerate their professional development in 2013.

Benefits of PRSA-LA Chapter membership:

• Access to regional job bank

• APR accreditation preparation

• Monthly At Breakfast With... series featuring local, trade and national journalists

• Monthly programs, mixers and professional development workshops

• Annual PRism Awards

• Annual community service scholarship & grant

Know someone who may be interested? Refer them to the PRSA Web site for more details or to sign up.

Tell them to reference promotion code FEB13 to lock in their promotional rate.

Member Education Benefits       

 

Complimentary Online Learning Opportunities Available in February

 

PRSA National offers all members a very special member benefit: FREE access to its entire catalog of online learning opportunities (section-specific material excluded). 

Here is a rundown of some of your upcoming options. For more information or to register for these opportunities, click on the link associated with each: 

• MGMNOW: Using Text Messaging to Engage Employees
  
  Learn about the MHM Grand Hotel and Casino's text messaging initiative, which offers employees advance event announcements, free ticket offers and giveaways. You will learn about the components of this ongoing employee engagement program including goal setting, timing and frequency of text messages. Date: February 14, 2013. Presenter: Jenny Titus. REGISTER 

• Not Playing Around: The Growing Opportunities for Games and Gamification in PR
  
  Understanding the principles of game design, and the reasons people devote so much time to playing games, can open a world of possibilities for PR and communication efforts. Learn how social participation and alternate reality games can help overcome big communication dilemmas. Date: February 19, 2013. Presenter: Shel Holtz, ABC. REGISTER 

• Building Digital Literacy Inside Organizations: Social Media Training Techniques
  
  While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. Learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations. Date: February 26, 2013. Presenter: Eric Schwartzman. REGISTER 

• The Four-Step Process: RPIE Readiness for the Examination for Accreditation in Public Relations
  
  The four-step public relations process--Research, Planning, Implementation and Evaluation (RPIE)--makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process. Date: February 28, 2013. REGISTER