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Roundup Newsletter
Winter 2015
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Dear RAC Members,
As the year kicks off, it is time to focus on making things better. Our issue includes marketing tips for you to increase your business. As markets swing upwards in the economy, people are ever more optimistic. Now is the time to share the benefits of reflexology and encourage fellow reflexologists to be a part of our organization. This year we have some exciting plans for RAC, so stay tuned. We are working hard to create a meaninful organization for all members. We always value your input and welcome any suggestions of what you would like to see happen at RAC this year, as well as suggestions for an upcoming Conference. I hope you enjoy this issue of RAC Roundup Winter 2015. Sincerely, Ariana Thaxter President Board of Directors
Reflexology Association of California |
 
Integrated
Foot Hand Ear Reflexology Book
by Bill Flocco
Wish you had an easy book on Foot, Hand, and Ear Reflexology filled from cover-to-cover with over 550 color photographs showing exactly where and how to work feet, hands, and ears to help the body heal itself from an amazingly wide range of over 90 health challenges?
Special Features
- Dozens of unique reflexing touch techniques specifically for feet, hands, ears
- Colorful Foot Hand & Ear Reflexology charts
- Step-by-step sequences for performing Foot, Hand, Ear Reflexology
- Lots of arrows showing directions to work
- Special advantages of feet, hands, and ears for different health conditions
- Some suggestions about where to work 1st, 2nd, 3rd for different health issues
Exceptional Benefits
- Get far greater results by combining feet, hands, ears
- Benefits happen sooner & last longer by using all three
- Profoundly deeper relaxation
by Integrating all three
- Greater likelihood of reducing and preventing many health problems
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Top Ten Marketing Ideas
for Reflexologists
By Patricia Thaxter
- Have you Googled yourself? Do a search for Reflexology plus your city and see what you get. If your business isn't in the first page of Google, see what your competition is, and consider listing yourself in Yelp or Angie's List or any of the websites that do come up in that first page. Your website might also need some professional SEO work.
- If you don't have a website, you need to at least have a Business Facebook Page! Nowadays in business, not having a website is like not having a business card. And, know that people will probably do a search on you prior to scheduling, so, do a search on yourself first, to know what you get.
- If you have a place of business (rather than just working from home) be sure to list your office in Google Places and build a professional Google Plus Page.
- Network! Join a Meet-Up Group in your area, or volunteer in something you're interested in.
- Send an E-mail Newsletter with relevant, health-related articles, videos and links to your clients and friends. Ask them to share this information about the benefits of Reflexology with their friends and family.
- Be sure to have nice brochures in your office about Reflexology, so your clients can take and not only read up on it themselves, but give to others. Spread the word about the benefits of Reflexology!
- Volunteer to give a talk at your local community center or chamber of commerce. You are the expert! Prepare hand-outs, business cards and raffle off a free session to all attendees. Is there an Alternative Medicine Center in your community? This would be a perfect venue.
- Do an Email Exchange with a massage therapist, Reiki practitioner, Nutritionist, Acupuncturist, or anyone else within the Holistic, Alternative Therapies group. The idea is that YOU will feature them, in a small article, in your Email Newsletter, and they will feature YOU! Choose a therapy and professional that you know will be a good fit for you and will complement your business.
- Choose your social media sites and stick with them---you don't need to be everywhere, but be consistent with regular postings of interest. For example, do you prefer Pinterest? Does Twitter really make sense for your business? Personally, I recommend a Facebook Business Page, a LinkedIn Page and a Google+ Page. These are your online Networking opportunities.
- Make sure that your profiles that appear throughout the internet, in your social media sites and even in the Yellow Pages, match and are consistent with the message you want to get across to your prospective clients. Branding and first impressions are everything!
Patricia Thaxter has been a Marketing professional for over 20 years and is presently the owner of Aleya Marketing, providing website design, SEO, email campaigns, social media and marketing consulting services. |
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EYE REFLEX
Research Article
by Christine Issel
(This article is condensed with permission of the Reflexology Association of America. It first published in Reflexology Across America Winter 2015 issue, page 26.)
In the past reflexology research has primarily focused on outcome studies that demonstrate the efficacy of reflexology on a certain condition have been the most commonly conducted type of study. In comparison only a few mechanism studies that explore how reflexology works; i.e., through the nervous system, chemically through the release of endorphins or other chemicals produced by the body, and or through electrical energy (one of the primary channels for the flow of electrical energy though the body is the circulatory system). One could also place studies exploring the connection between reflex areas on the feet relative to organs and glands in this category. This correspondence to date has not been sufficiently investigated.
A recent study[1]
in Japan by Naoki Miura, et al. involving 32 subjects used functional magnetic resonance imaging (fMRI) in a double- blind designed study to investigate how stimulation of a reflex area is processed in the primary somatosensory cortex of the brain when either correct or incorrect (pseudo) information about the reflex areas was provided to the subjects. Another aspect of the study looked at right brain-left brain activation when stimulation was administered.
The results of the study suggest a strong relationship exists between neural processing of somatosensory percepts for reflexological stimulation and tactile sensation of a specific reflex area. However, other reflex areas will need to be studied to sufficiently investigate the somatosensory percepts and in order to lay to rest the accuracy or inaccuracy of the many charts existing in the field.
See PDF for complete article and diagram.
Christine Issel's books on Reflexology are available through New Frontier Publishing
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From Your Board of Directors & Roundup E-Newsletter Committee
Do you have an article, a video, or an announcementy that would be of interest to our members? If so, please email our Newsletter Editor Patricia at patriciathaxter@gmail.com or any Board Member.
Would you like to advertise in the newsletter? If so, please email Carol at caroldawn8@yahoo.com or call her at 805-235-4960 and she will be happy to help you!
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