APRIL 2016





Spring/Summer 2016 Catalog
now available!
 
 



 
  
Now on NetGalley
 
Integrate digital marketing techniques with business strategy and established marketing models to formulate the best strategy for a company. 
 
 Request access to a digital galley for review before the book's publication dathere.
 
 




 
Goodreads giveaway
 
Learn how to lead transformational change within an organization and take practical steps to instill a culture of trustworthiness.
Enter the
giveaway here. 
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 Innovation and Best Practice for Business Success 
Featured Titles

Two visionaries of the industry offer media and entertainment marketing students and industry scholars a comprehensive account of the craft of marketing in television. The most iconic TV marketing campaigns, best practice case studies, insider anecdotes and wise counsel--TV Brand Builders covers what works best in TV and latest developments in transmedia marketing.
 

 

Using the latest insights from applied neuroscience, behavioral economics and psychology, this book demonstrates how to become a better leader through brain- based learning. The authors provide a step-by-step framework for fine-tuning brain functions in four key areas: enhancing the thought process, understanding and nurturing emotions, shaping automated brain responses, and developing dynamic relations.  
   
 
The third edition of Ethics in Public Relations explores the key ethical concerns in the PR world today. It includes a new section on sexual harassment, new chapters on social media, ethics in relation to blogger engagement, organizational reputation, and a completely revised section on leadership in PR.

"[S]hould be a required textbook... Highly recommended." --Choice
  


Also new this month:  
             
For examination requests click here. To view all of our new and recent releases click here. 
Bookish Bulletin
 
 
--The lost art of the index in ebooks  
 
--When you're sitting in book club talking about a novel... And JK Rowling turns up 
 
Author Insights

 
Hilary Scarlett, author of Neuroscience for Organizational Change, explains what drives our behavior during moments of change and how best to handle it in a recent Fast Company article. 

     
In her recent article for Smart Business, How to Write Effective Business English author Fiona Talbot offers key tips for writing for social media channels.
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review or for course consideration visit our website.
Contact us 
[email protected] | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 900 | Philadelphia PA 19102