Featured Titles
Two visionaries of the industry offer media and entertainment marketing students and industry scholars a comprehensive account of the craft of marketing in television. The most iconic TV marketing campaigns, best practice case studies, insider anecdotes and wise counsel-- TV Brand Builders covers what works best in TV and latest developments in transmedia marketing.
Using the latest insights from applied neuroscience, behavioral economics and psychology, this book demonstrates how to become a better leader through brain- based learning. The authors provide a step-by-step framework for fine-tuning brain functions in four key areas: enhancing the thought process, understanding and nurturing emotions, shaping automated brain responses, and developing dynamic relations.
The third edition of Ethics in Public Relations explores the key ethical concerns in the PR world today. It includes a new section on sexual harassment, new chapters on social media, ethics in relation to blogger engagement, organizational reputation, and a completely revised section on leadership in PR.
"[S]hould be a required textbook... Highly recommended." --Choice
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