Using real examples and case studies from the hospitality, engineering, retail, and finance industries, Lesley Everett shows how employees' behaviors can deeply affect brand reputation.  She provides practical models for managing and improving corporate culture and values to help managers and HR Directors ensure that employee behavior aligns with and embodies their company's brand message.

 

Interview:  Lesley Everett talks about the best advice she's received and what inspired her to write this book

In an article for Quirk's Marketing Research, Marketing Analytics author Mike Grigsby outlines how elasticity-modeling can help retailers determine which customers are sensitive to price and whether price sensitivity is differentiated by product categories or time period.