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Featured Titles
Written by one of the UK's foremost marketing statisticians, this book helps marketers understand the benefits of using geodemographics, and shows how to apply geodemographic segmentation in various industries such as retail, finance, and telecommunications. This is the newest addition to the Marketing Science series.
Using the latest insights from shopper marketing and neuromarketing, Constant Berkhout offers a practical guide to creating a more effective shopping environment by addressing what retailers can do to be more innovative, how they can develop new ways to interact with customers across multiple channels, and replicate online success stories.
Communications expert Robert Taylor provides expert advice on how to successfully prepare for, conduct and evaluate media interviews across a range of platforms including TV, radio, internet, video, and social media. He covers how to: handle nerves, control voice and body language, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message.
To view more of our titles in marketing click here. To request an evaluation copy for course adoption click here.
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Author Insights
Jonathan Gabay, author of Brand Psychology, outlines 14 brand and communications trends for 2016 in a guest article for Smart Insights.
In an article for Quirk's Marketing Research, Marketing Analytics author Mike Grigsby outlines how elasticity-modeling can help retailers determine which customers are sensitive to price and whether price sensitivity is differentiated by product categories or time period.
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