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Featured Title
Written by one of the UK's foremost marketing statisticians, this book helps marketers understand the benefits of using geodemographics, and shows how to apply geodemographic segmentation in various industries such as retail, finance, and telecommunications. This is the newest addition to the Marketing Science series.
New editions this month:
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Author Insights
In a recent interview on Forbes, Phil Mennie, author of Social Media Risk and Governance, talks about the growing challenges and risks that come along with enabling social media in organizations.
Author of Retail Marketing Strategy, Constant Berkhout, and Roger Dooley, author of Brainfluence and the Neuromarketing blog, discuss ways
retailers can create a unique buying experience for customers.
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