DECEMBER 2015 


Winter 2016 Catalog now available!






Now on NetGalley

New edition!
Covers the essential elements and core disciplines in a top MBA program.  

 Request access to a digital galley for review before the book's January publication
date 
here.




   
Lessons in luxury

See The New York Times article discussing the luxury industry's changing landscape; features a mention of our very own Kapferer on Luxury 
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 Innovation and Best Practice for Business Success 
Featured Titles

Shaun Smith and Andy Milligan (authors of Bold: How to Be Brave in Business and Win) explore what brands must do to define and execute their brand purpose. They offer a framework for delivering multi-channel customer experiences that go beyond expectations and drive profitable growth. Enter our Goodreads giveaway for a chance to win a copy!




Alan Watkins explains that when it comes to business, there are three dimensions to viewing the world: the objective world of doing, the subjective world of being, and the interpersonal world of relationships.  When leaders are proficient in all three dimensions, they have achieved 4D leadership.  This book demonstrates how. 



Also new this month:


For examination requests click here. To view all of our new and recent releases click here. 
Author Insights


Andy Headworth, author of Social Media Recruitment, offers steps for integrating social media into recruiting strategy. 

  


In a guest article for Marketing Profs, JP Kuehlwein and Wolfgang Shaefer (authors of Rethinking Prestige Branding) explain how to "unsell and seduce." 


We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review or for course consideration visit our website.
Contact us 
[email protected] | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102