Featured Titles
Alan Watkins explains that when it comes to business, there are three dimensions to viewing the world: the objective world of doing, the subjective world of being, and the interpersonal world of relationships. When leaders are proficient in all three dimensions, they have achieved 4D leadership. This book demonstrates how.
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Author Insights
In a guest article for Marketing Profs, JP Kuehlwein and Wolfgang Shaefer (authors of Rethinking Prestige Branding) explain how to "unsell and seduce."
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