NOVEMBER 2015 


Fall 2015 Catalog 





Now on NetGalley

Demonstrates how marketers can implement and improve the use of geodemographics in any organization.  

Request access to a digital galley for review before the book's January publication date here.





Goodreads giveaway 
 
A practical guide to preparing for, conducting, and evaluating the success of media interviews. Enter here.




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 Innovation and Best Practice for Business Success 
Featured Titles

 
Constant Berkhout offers a practical guide to creating a more effective shopping environment. He uses the latest insights from neuomarketing, category management, and shopper marketing to outline what retailers and manufacturers can do to be more innovative, develop new ways to interact with customers across multiple channels, and make shoppers happy.  



Stella Collins equips trainers and L&D professionals with an understanding of how neuroscience and psychology can be used to improve training sessions. With current research, stories and practical examples, she demonstrates how to ensure learners stay motivated, enjoy their training sessions, and are able to apply what they have learned.



For examination requests click here. To view all of our new and recent releases click here. 
New releases for MBA courses 

 
Bookish Bulletin

--Congratulations to Steven Van Belleghem (When Digital Becomes Human) and Jo Owen (The Mindset of Success) on being shortlisted for CMI's Management book of the year!


--"It's time for technology to boost serendipity in the brick-and-mortar environment." How technology can be used to enhance the bookstore experience  

Author Insights 
 
Amy Brann

Amy Brann, author of Make Your Brain Work and Neuroscience for Coaches, discusses the benefits of applying neuroscience to leadership practices in a recent blog post for Tanveer Naseer. 



In an article for 3PL Americas, author of Global Supply Chain Ecosystems, Mark Millar stresses the importance of continuously improving the supply chain. 
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review or for course consideration visit our website.
Contact us 
info@koganpage.com | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102