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Available Now
Editor of PRWeek, Danny Rogers provides the inside story on nine pivotal PR campaigns, exploring what made them successful, their strategy and tactics, and the powerful personalities behind them. Examples include Dove's Campaign for Real Beauty, the London 2012 Olympic Games and Obama's 2008 Presidential campaign. Enter our Goodreads giveaway for a chance to win a copy!
Phil Mennie offers a comprehensive and practical guide to creating a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.
Ideal for tourism and hospitality management students, as well as those in PR, Event Planning and Management is a practical guide to event success. Each stage of the process is covered, from initial planning and choosing a location, to working with a team, dealing with stakeholders and sponsors, promoting the event, and finally, evaluating it.
To view more of our titles in marketing click here. To request an evaluation copy for course adoption click here.
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--If you were unable to attend the American Marketing Association's Annual Conference in Austin don't worry; we've got you covered. Here are highlights from JP Kuehlwein and Wolfgang Schaefer's (authors of Rethinking the Prestige Branding) keynote that points out the common characteristics prestige brands share.
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Author Insights
Decoding the Irrational Consumer author, Darrren Bridger discusses how neuromarketing has changed over the past ten years, and the various research tools and techniques that can be used to generate consumer insights.
In an article for Brand Quarterly Shaun Smith, co-author of the forthcoming book On Purpose (along with Andy Milligan) argues that "brands can only succeed longer-term if they create value for the community at large, not just the shareholders."
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