OCTOBER 2015 
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Fall 2015 Catalog 






First look!


Shaun Smith and Andy Milligan (authors of
Bold) explore what brands must do to define and deliver their brand purpose.

Request access to a digital galley for review before the book's February publication date here.





The Drum reviews Paid Attention


"A manifesto for a more reflective and philosophical kind of marketing." Read the full review here. 
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 Innovation and Best Practice for Business Success 
Featured Titles
Rupert Morrison illustrates how to use organizational data and analytics to drive business performance. Using a practical framework, he shows how to collect the right data, present it meaningfully and ask the right questions of it. Whether planning a long-term transformation, or a one-off small project this book will help to achieve successful results. 


Editor of PRWeek, Danny Rogers provides the inside story on nine pivotal PR campaigns, exploring what made them successful, their strategy and tactics, and the powerful personalities behind them. Examples include Dove's Campaign for Real Beauty, the London 2012 Olympic Games and Obama's 2008 Presidential campaign. Enter our Goodreads giveaway for a chance to win a copy!

From the book: Read the introduction



Also new this month
 
For examination requests click here. To view all of our new and recent releases click here. 
Bookish Bulletin
--The New York Times reports: E-Book sales slip, and print is far from dead

--Ebook subscription service, Oyster is shutting down operations

--Indiana University's digital learning program saves students about $8 million. Will other universities follow suit? 


Author News
 
Look out for Kogan Page authors at these upcoming events! 

Join JP Kuehlwein (left) and Wolfgang Shaefer, authors of Rethinking Prestige Branding, at The Luxury Marketing Council's event at the Fashion Institute of Technology 

Tuesday, October 13 | 6:00pm - 8:00pm RSVP here


Mee-Yan Cheung-Judge, co-author of Organization Development, at OD Network 2015

Saturday, October 17 | 2:00pm - 4:00pm



Rupert Morrison, author of Data-Driven Organization Design, at OD Network 2015 
Tuesday, October 20 | 1:00pm - 2:30pm
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review or for course consideration visit our website.
Contact us 
info@koganpage.com | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102