AUGUST 2015 
Quick Links
 
Follow us on Twitter
 
View our titles on NetGalley



Request titles for review or course consideration

Fall 2015 Catalog 
now available
     






Next week! 
Don't miss Steven Struhl's webinar with the Direct Marketing Association on August 12th titled Text Analytics: Descriptive and Predictive.
 
Goodreads giveaway
  Contains 1000 practice questions organized into 25 tests to help improve vocabulary and develop logical reasoning. Enter here. 


 

 
Kogan Page Logo
 Innovation and Best Practice for Business Success 
Featured Title

The third title to launch in the Marketing Science series, Decoding the Irrational Consumer provides an overview of the new research tools used in neuromarketing (i.e. behavioral economics, facial coding, eye-tracking), offering insights into their individual strengths and weaknesses and how they can be used to generate consumer insights. 



Also new this month: 
For examination requests click here. To view all of our new and recent releases click here. 
Bookish Bulletin

--Quirk's 5 must-reads for marketing researchers (featuring our very own Market Research in Practice by Paul N Hague, Nicholas Hague and Carol-Ann Morgan  and Questionnaire Design by Ian Brace)

--7 possible ways to change reading on a tablet to enhance the reading experience

--New program by Jet Blue places book vending machines in underprivileged neighborhoods 

Coming this Fall 
  
October                         October                    November
Author Insights 
 
In a guest post for Leadership by Dan, Amy Brann (author of Make Your Brain Work and Neuroscience for Coaches) discusses the role neuroscience plays in being a good leader. 
 
 
 
In a recent podcast interview with Shop Floor, Joan Kingsley, co-author of the recently released book The Fear-Free Organization, talks with Nick Peters about how fear manifests itself in organizations, and how
it can be removed. 
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review or for course consideration visit our website.
Contact us 
info@koganpage.com | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102