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Featured Title
The third title to launch in the Marketing Science series, Decoding the Irrational Consumer provides an overview of the new research tools used in neuromarketing (i.e. behavioral economics, facial coding, eye-tracking), offering insights into their individual strengths and weaknesses and how they can be used to generate consumer insights.
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Coming this Fall
October October November
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Author Insights
In a recent podcast interview with Shop Floor, Joan Kingsley, co-author of the recently released book The Fear-Free Organization, talks with Nick Peters about how fear manifests itself in organizations, and how it can be removed.
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