JULY 2015 


Fall 2015 Catalog 
now available
     





How ideas move people

Enter Marketing Sherpa's book giveaway for a chance to win a copy of Paid Attention by Faris Yakob.

  



Goodreads giveaway
 Step-by-step guidance on how to solve some of the most common situations, opportunities and problems in marketing. Enter here.
 
 

 

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 Innovation and Best Practice for Business Success 
Featured Titles 


Evidence from neuroscience shows that individuals and organizations are more successful when people are encouraged to take risks and explore new ideas. The Fear-Free Organization shows leaders and HR professionals how to use these insights to deliver high performing, thriving teams and productive, profitable organizations. 


"Dr. Steven Struhl provides relevant and lucid discussion of [textual analysis], highlighting the fundamental issues involved in preparing, analyzing, and presenting textual data for meaningful interpretations. A very interesting and timely contribution." 
--Dr. Jehoshua Eliashberg, Wharton School, Univ of Pennsylvania

Upcoming webinar!
Don't miss Steven Struhl's webinar with the Direct Marketing Association on August 12th titled Text Analytics: Descriptive and Predictive. Register for free here.


Also new this month:  
 
  
For examination requests  click here. To view all of our new and recent releases  click here. 
Bookish Bulletin

--13 new ecommerce books for summer 2015 (featuring two of Kogan Page's titles from the Marketing Science Series: Marketing Analytics by Mike Grigsby and Practical Text Analytics by Steven Struhl)

--New app called the "Instagram of books" helps readers discover new books based on what their friends and idols are reading 

--20 best book covers of 2015 (so far) by Paste Magazine
Author Insights 

Liam FitzPatrick, co-author of Internal Communications discusses eight key rules for delivering effective communication in any organization, in a guest post for Ragan.com. 


In a guest post for Smart Insights Steven Van Belleghem, author of When Digital Becomes Human, offers five examples of how retailers and brands are using Apple iBeacons to enhance their marketing campaigns. 
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review or for course consideration visit our website.
Contact us 
info@koganpage.com | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102