Featured Titles
Uncovers the formula for what drives the success of great brands, revealing how consumers respond to them emotionally.
Offers HR students and practitioners the expertise needed to create a social media recruiting strategy, including HR policies and procedures, big data and HR, the use of technology such as video interviewing, and measuring ROI.
New in change management:
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Author Insights
Colin Strong, author of Humanizing Big Data, discusses the need for market research to be less defined by the tools that we use, and more by the skill sets we need to use them properly.
Digital Wars author, Charles Arthur argues that Amazon is a more "modest beast."
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