MAY 2015 


Catch up with
our latest
publications in

Spring/Summer
E-Catalog 


 
First Look!
Marketing Analytics provides the marketing science understanding and techniques needed to solve real world marketing challenges.
To request access to a digital galley for review click here.
  



Goodreads giveaway

Current practice in social media marketing from over 60 experts.
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 Innovation and Best Practice for Business Success 
Featured Titles 
 
Uncovers the formula for what drives the success of great brands, revealing how consumers respond to them emotionally. 



Offers HR students and practitioners the expertise needed to create a social media recruiting strategy, including HR policies and procedures, big data and HR, the use of technology such as video interviewing, and measuring ROI. 



New in change management:  

For examination requests  click here. To view all of our new and recent releases  click here. 
Author Insights 
 

Colin Strong, author of Humanizing Big Data, discusses the need for market research to be less defined by the tools that we use, and more by the skill sets  we need to use them properly.  

     


Digital Wars author, Charles Arthur argues that Amazon is a more "modest beast."
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