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Featured Titles
With insights from pop culture, neurosceince and media history, award-winning strategist Faris Yakob offers an in-depth look into modern advertising ideas: what they are, where they come from and how they
are evolving.
Steven Van Belleghem shows how to transform customer relationships by integrating an emotional layer into a company's digital strategy.
Advice and tips from over 200 digital marketers and social media experts create a comprehensive guide to current practice in social media marketing.
Chapter excerpt: How to budget for social media activities
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