In this issue
New Releases
From the Book Trade
Recent Reviews
Author Spotlight
Quick Links 
 




Spring/Summer E-Catalog now available on Edelweiss!






So many brands joined in on the April Fools' Day fun, but of course there were some ultimate favorites. Check out the best of the brand hoaxes here
 
  

 

 

 
 
 

 
Tickle your brain
Everyone is familiar with the old saying "April showers bring May flowers." But did you know there is a term for rain lovers? Any idea what it is? 

  

  

 Answer to last month's question:  
Which country consumes the most cups of coffee per day?

 

The Netherlands
per-capita consumption is 2.4 cups a day.
 For the full list click here. 

Kogan Page Logo
 Innovation and Best Practice for Business Success  
APRIL 2014 
 
         
          It is finally starting to feel like Spring here in Philadelphia. This month we've set aside a section for professors that features some of our most popular course books, but of course we've kept the goodies too. We're running a Goodreads giveaway for Stephen Frost's The Inclusion Imperative: How Real Inclusion Creates Better Business and Builds Better Societies. Enter for a chance to win a copy here. We've also added new titles to NetGalley including the new edition of Understanding Digital Marketing. To request access to a digital galley for review click here.
  
    We'd also like to mark Administrative Professionals Day, Wednesday, April 23 and thank all tutors who continue to choose Sue France's The Definitive Administrative Assistant and Secretarial Handbook and The Definitive Executive Assistant and Managerial Handbook, and Joanna Gutmann's Taking Minutes of Meetings for their courses, and have made these books bestsellers in the category.
                                                             
                                                                         Until next month!       
Popular Picks for Courses 

Professors, we know it is that time of year to start thinking about course materials for next semester. Below is a list of our most popular classroom titles. Click on the book's cover image to view full contents including table of contents, reviews and selected excerpts.  
 
Established favorites   
New Strategic Brand Management_Cover ImageMaking Sense of Change Management_Cover Image
 
To request an exam copy click here.            
  
New editions
  
        June 2014                       June 2014                     Just published!
 
To request advance digital exam copies for upcoming titles visit NetGalley. 
From the Book Trade & Other Stuff


--Ever wonder what 2 billion book sales look like? Here's a visual

--There's a new library in Philadelphia - and it's in the airport. But Philadelphia isn't the only city breaking out of the library mold

--Love the scent and feel of print books? A new project by London-based artist focuses on how humans interact with print books, addressing common complaints of ebooks
 
--Books and booze -- Bookpub to open in Indianapolis
Recent Reviews & Author News

Mind Your Feedback -- a cautionary lesson in assessing others
Article on strategy+business featuring Embodied Leadership by Pete Hamill
 
How To Focus On Business Ideas That Create History -- article in Forbes featuring Orbit-Shifting Innovation by Rajiv Narang and Devika Devaiah 
 
"Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding." --Examiner.com on Digital Branding by Daniel Rowles
 
6 Ways to Send Inspiring Signals at Work -- article by Kevin Murray, author of Communicate to Inspire, on the Guardian
Author Spotlight 
 
Daniel Rowles is CEO of Target Marketing, a training company that helps clients of all types to use digital marketing more effectively. He is also the voice of the Digital Marketing Podcast, a worldwide top ten business podcast on iTunes. In addition, he is a Course Director for the Chartered Institute of Marketing (CIM), trains on behalf of Econsultancy, and is a lecturer at Imperial College London. He is the author of two Kogan Page titles: Mobile Marketing and, just published this month, Digital Branding, a step-by-step guide to creating, implementing and measuring digital efforts. Check out his recent article on CMO.com -- Mobile Marketing is Dead.
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review, or for course consideration visit our website.
Contact us 
[email protected] | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102