Popular Picks for Courses
Professors, we know it is that time of year to start thinking about course materials for next semester. Below is a list of our most popular classroom titles. Click on the book's cover image to view full contents including table of contents, reviews and selected excerpts.
Established favorites
New editions
June 2014 June 2014 Just published!
To request advance digital exam copies for upcoming titles visit NetGalley.
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From the Book Trade & Other Stuff
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Recent Reviews & Author News
"Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding." --Examiner.com on Digital Branding by Daniel Rowles
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Author Spotlight
Daniel Rowles is CEO of Target Marketing, a training company that helps clients of all types to use digital marketing more effectively. He is also the voice of the Digital Marketing Podcast, a worldwide top ten business podcast on iTunes. In addition, he is a Course Director for the Chartered Institute of Marketing (CIM), trains on behalf of Econsultancy, and is a lecturer at Imperial College London. He is the author of two Kogan Page titles: Mobile Marketing and, just published this month, Digital Branding, a step-by-step guide to creating, implementing and measuring digital efforts. Check out his recent article on CMO.com -- Mobile Marketing is Dead.
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