May 2013 - You're more likely to climb Mount Everest

In this issue

Quick Links

4 insane marketing campaigns that actually worked

You are more likely to summit Mount Everest than click a banner ad. Here are 9 more
shocking stats (Don't worry, there are some positives here too!)

Exclusive interview:
Simon Pont (author of The Better Mousetrap and the upcoming Digital State) talks with Music Forecasting about branding
and music

You'll get a kick out of this: Tips on how to converse from old etiquette books

Need a new briefcase?

Here are 15 unique briefcases that are sure to make you stand out

Tickle your brain

Everyone wants to know:

How many copies does it take to be an Amazon bestseller?

Answer to last month's
question:

What are the top three most welcoming countries? And the top three least welcoming?

Most welcoming:

Iceland, New Zealand and Morocco

Least welcoming:
Bolivia, Venezuela and Russia

Practical books for profitable business

MAY 2013

Greetings!

Happy May to you. This month's newsletter includes some fun links (as always, right?) and two new releases. We've also included some interesting news pieces that we thought you'd enjoy. Right now, we're preparing to send out our Fall 2013/Winter 2014 catalog. If you'd like to receive a print copy shoot us an email. We're also getting ready for BookExpo America and can't wait to share the highlights with you next month.
Until next time!

New Releases

Ideal for general managers, non marketers and marketing students

The Complete Marketer includes over 60 dive-in chapters that cover all the essentials.

For those of you interested in

organizational health/behavior Complete Training offers a fresh approach to learning and development and the employee life cycle.

For all of our new releases click here.

From the Book Trade

--Pulitzer Prizes are announced

--New technology CourseSmart allows professors to track their students' progress with etextbooks

--"Ebooks: stop trying to be paper books"

--Bookstores are in crisis, but book aren't

--Do ereaders have an effect on reading comprehension?

News and Noteworthy

Brands have been incorporating facial recognition into the marketing mix more and more. Although often associated with security and defense applications, facial recognition is now being used in industries such beauty and finance. Here's how. For more insight into facial recognition check out About Face by Dan Hill.

Last month, one of our featured new releases was Mindful Coaching by Liz Hall. Need more convincing on how beneficial mindfulness can be for your life and workplace well-being? Huffington Post recently shared 20 reasons why mindfulness meditation is good for mental and physical health.

Author Spotlight

Emmanuel Gobillot is an author, speaker and leadership development consultant. His most recent book, Follow the Leader: The One Thing Great Leaders Have that Great Followers Want, sets out to answer the question: "What do followers want?" Formerly Director at HayGroup, Gobillot now has his own consulting firm. He is also author of The Connected Leader and Leadershift. Find out more at www.emmanuelgobillot.com or follow him on Twitter.

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