In this issue
New Releases
From the Book Trade
Don't forget!
Quick Links 
 


 
 
 
So many brands joined in on the April Fools' Day fun, but of course there were some ultimate favorites. Check out the best of the brand hoaxes here 
 








  
 
 
 
 
  
 
Twitter turned 7 in March -- to celebrate here's a look at the best tweets in history 

 

 

 

   

  
 
 
 
 
 
Tickle your brain   

A recent survey by the World Economic Forum revealed the world's most (and least) welcoming countries around the world. Any idea what the top three welcoming countries were? How about the least welcoming?
 
Answer to last  
month's question: 
 
What (weird!) tax did Emperor Vespasian enact in the first century A.D.? 
 
Believe it or not, the tax was on urine!
 
 
Kogan Page Logo
 Practical books for profitable business  
APRIL 2013 
Greetings! 
          
            Happy Spring  to you! Hope this finds you well and in some sunshine. This month's newsletter has some fun goodies -- a recap of how brands celebrated April Fools' Day, the best tweets in history and ways to de-stress at work. As always we have some featured titles for you and some news on what's happening in the world -- world of books that is! 

                                                       Enjoy!

New releases 
 
 
Follow the leader cover image
Most leadership models start out by trying to identify what great leaders do.   
In Follow the Leader, Emmanuel Gobillot (author of Leadershift and The Connected Leader) sets out to answer the question "what do great followers want?" He explores the key elements of leadership success and the proven pathways to developing the charisma we all seek in leaders who inspire and motivate us. 
 
  
Mindful Coaching cover image
Mindfulness is a way of becoming more aware of our thoughts and feelings so that instead of being overwhelmed by them, we can manage them. Mindful Coaching provides coaches with the skills to help clients reach better life/work equilibrium by addressing: stress management; decision-making; coping with ambiguity; dealing with crises; employee engagement; heightening focus and clarity; communication; increasing presence; improved listening.
From the Book Trade 
 
--Amazon buys Goodreads, but what will they do with it?
 
 
--Survey reveals more than a quarter of Americans are already buying ebooks and almost half will be buying them by the end of the year 
 
--Publishers Weekly took a poll of the Greatest American Novel. The runaway winner was To Kill A Mocking Bird, but there were some surprises
 
--And just in case you're interested here is a brief history of book vending machines 
Don't forget!
 
Administrative Professionals Day is April 24th. Check out these complementary handbooks, designed to boost professional development.  
 
Author Spotlight   

 

 

 
Joeri Van den Bergh (left) is co-founder and managing partner of InSites Consulting where he focuses on marketing, branding, and advertising for youth. Mattias Behrer is Senior Vice President of MTV North Europe, and prior to this he spent seven successful years with retail giant H&M, where he had various leading roles in global marketing and brand management. Together they are the authors of How Cool Brands Stay Hot: Branding to Generation Y, which has just been published in its second edition.  
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