Voted Marketing Book of the Year 2011 by Expert Marketeer and Winner of the 2012 Berry AMA for Best Book in Marketing,

 features input from 18 interviews with global brand and marketing executives from companies such as Diesel, Heineken, MasterCard, BBC Worldwide, PepsiCo and eBay. This second edition also includes new research from a 16 country study on Generation Y that highlights insights from 100 Millennials in 15 different cities. 

  Business and Financial Models provides an accessible introduction to the process of building models from the initial phases of formulating outcomes and inputs through modeling cash flow, budgets, investment appraisal, business valuation, performance indicators, management accounts and ratios. It has sections on financial functions, modeling projects and integration and complexity of models. A key feature is that examples are provided with the Excel formulas necessary to set them up. With case studies and online templates, it includes coverage of new visual thinking techniques, and how these can be incorporated into conventional business modeling.