New Releases
 Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
The Better Mousetrap explores examples such as how the chocolate brand Wispa was brought back by social media, how certain logos have the power to inspire emotions (think Nike, "Just do it"), how "sub-brands" like Diet Coke and Sega's Sonic the Hedgehog can achieve greatness, the psychological properties behind the colors used in advertising and the changes in the digital era, including the mobile revolution.
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Giving a book for a gift this season? Here are some suggestions!
For the entrepreneur/small business owner
 
For the digital enthusiast
 
For the recent grad
 
For the general reader
 
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Author Spotlight
 Mel Carson is the Founder of Delightful Communications, a social media and digital PR consulting firm. He was previously Microsoft Advertising's Digital Marketing Evangelist. An accomplished industry blogger, he speaks at conferences around the world such as SES in New York and the Interactive Advertising Bureau's Social Media Forum
in London.
Paul Springer is the Head
of Research and Postgraduate
Development for the Faculty of Design Media & Management at Buckinghamshire New University. He specializes in emerging mass communications, advertising and branding, and is also author of Ads to Icons, (published
by Kogan Page).
Together they are the authors of Pioneers of Digital: Success Stories from the Leaders in Advertising, Marketing, Search and Social Media. Find out more at www.pioneersofdigital.com. |
