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Winner of The American
 Marketing Association Foundation's 2012 Berry-AMA Book Prize for the best book in marketing! 
   How Cool Brands Stay Hot
Look out for the second edition
coming in April! 


Upcoming webinar
Rasheed Ogunlaru
 Nov 28 @ 2PM EST Join Rasheed Ogunlaru in a discussion about his new book  Soul Trader: Putting the Heart Back into your Business.
Find out more here. 



You'll love these, but you may not want to use them:



Ferris Bueller's Day Off


Tickle your brain 
 In his new book coming out next month, Simon Pont explores some of the world's best branding and  advertising  strategies. He touches on the acceleration of the way in which we embrace new technologies as well. Do you know how many years it took for the following technologies to reach 50% of homes?
 
Telephone
Color TV
Internet Access
MP3 Players 
 
We'll reveal the answer in next month's newsletter, but until then check out Pont's book The Better Mousetrap. 


Answer to last
month's question:
 
Stephen Fry, one of the pioneers featured in Pioneers of Digital, is known for helping to raise the social media's platform here in the US after tweeting during what particular, and quite unlucky event that happened to him in 2009? 
 
He got stuck in an elevator! 
Kogan Page Logo
 Practical books for profitable business  
NOVEMBER 2012 
Greetings! 
          
        Things are finally getting back to normal here in Philadelphia after Hurricane Sandy. We hope you're safe and well.
        This month we're proud to announce that our title How Cool Brands Stay Hot has won the 2012 Berry-AMA Book Prize for the best book in marketing. We've also included a special feature on small business in celebration of Small Business Saturday happening later this month. 
         
                                                           Until next month!         
New Releases   

Pioneers of Digital Cover

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way

 advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. For more visit www.pioneersofdigital.com

 

News & Noteworthy     
  •  Small Business Saturday is November 24th. Here's a few of our small business favorites. 
 Out Now
Soul Trader Cover Image Rebel Entrepreneur Cover Image Family Wars Cover
 
Forthcoming  
  On Message Cover Handbook of Entrepreneurial Marketing
From the Book Trade 


--Newsweek ends print edition moving to all-digital format in early 2013 

 

 
--Study finds more young people reading, but less owning a device exclusively for ereading  
 
--Amazon confirms it makes no profit on Kindles 
  
Author Spotlight   

Ian Sanders  Ian Sanders helps businesses and entrepreneurs make their ideas happen. He launched his own business in 2000, specializing in the creative industries. He has contributed to BNET.com, Virgin.com, TomPeters.com and has spoken at the South by South West Interactive in Austin, Texas. Check out his recent guest post on Fast Company. 

David Sloly    

David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was snapped up by the UK's first independent radio production company, where he created award winning content.

Together they are the authors of Mash-Up: How to Use Your Multiple Skills to Give You an Edge, Make Money and be Happier. 
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review, or for course consideration
Contact us 
info@koganpage.com | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102