The Scoop
March 2014

   

 

I often wonder if our clients and friends know the full extent of our agency's services, given that most clients retain us for one set of services, and may not ever have the need to peek into the rest of our capabilities. 

 

However, if there were ever a question about how far our capabilities stretch, this newsletter may offer the answer. In the last six weeks, we helped AARP Driver Safety hit a "home run" at MLB's spring training; we executed a national print and broadcast media blitz for a former Under Secretary of Commerce; we media trained a group of volunteers from across the country; and we counseled a client in advance of a major policy briefing on foster care. Throw in award-winning video work, op eds, refreshed message platforms, and research projects, and you have our first quarter in a nutshell.  

 

We're doing more than you may think over here. If you have a communications challenge, give us a chance to help solve it with you.

 

Big things are coming next quarter for C.Fox. We're closing in on the official tenth year, and I think you'll like what we have planned...stay tuned.

 

 

Carrie Fox

President

C.Fox Communications

 

Client Updates:

AARP Driver Safety Goes to Arizona

As part of our efforts for AARP Driver Safety, C.Fox executed a season-long partnership with the San Francisco Giants for their 2014 spring training season in Scottsdale, Arizona. AARP Driver Safety has a booth positioned right behind home plate, and spring training fans have been enjoying AARP Driver Safety seat cushions, rally towels, and more, all while learning about upcoming courses in their areas.



Julie Lee, Vice President and National Director of AARP Driver Safety shakes the hand of Chris Dominguez of the San Francisco Giants after throwing out the first pitch at the February 28
spring training game.

A New Approach to the War on Poverty
On January 8, 2014, the 50th anniversary of President Lyndon B. Johnson's declaration of a war on poverty, Family Independence Initiative released a report offering an unconventional, evidence based-approach to re-starting economic and social mobility in America: View low-income families through the lens of their resourcefulness, rather than their need.
Read the full paper here.

Jim Casey Youth Opportunities Initiative Supports Ohio's Extension of Care Efforts 

On March 4, 2014, Jim Casey Initiative Executive Director Gary Stangler joined Ohio Fostering Connections for a public policy briefing about opportunities to extend foster care services and promote self-sufficiency and well-being among foster youth who age out of care in Ohio.    

Watch a video of the policy briefing here.
  

 

C.Fox News and Notes:

C.Fox Creates Award-Winning Video for AARP Driver Safety 
To educate drivers on the importance of taking a driver refresher course (if you're like most, you haven't thought about refreshing your skills since you got your license), C.Fox and AARP Driver Safety developed an animated video titled 'What Does Driving Give You?'. The video premiered at the January launch for the new AARP Smart Driver Course and since then has won numerous awards, including two Platinum AVA Digital Awards and two Gold AVA Digital Awards. Have a look and let us know what you think:    
AARP Driver Safety: What Does Driving Give You? 
 
  

 

New from Shop Talk:

 

CVS Caremark: A Textbook Example of Controlling the Message   

Insights from C.Fox Managing Director Brian Fox     

 

It's not often when a major U.S. corporation is applauded for doing something right. But, in the instance of CVS Caremark, its announcement that it would give up selling tobacco products by October was met with near universal praise.

Read the full blog here.

 

 

Overheard:

 

Read what C.Fox clients are saying:

 

"WOW! Doing something like this makes us sharper and better presenters because we see what we do that we could do better. This session was one of the best we have ever had. The tips on presentation were really helpful. I have already put to use Don's hand position rules. More like this!"

 

- AARP Regional Coordinator commenting on C.Fox Presentation Training Workshop

 

 

Worth Reading:  


Fixing Poverty is More Complicated Than Handing Out Cash

NPR

  

Michel Martin speaks with Mauricio Lim Miller, founder of the Family Independence Initiative, and science writer Moises Velasquez-Manoff, about why it's more complicated than handing out cash.  

Listen to the full segment here.
 

Sanctions Against Russia Just the Beginning?  

FOX Business

  

Former Under Secretary of Commerce Francisco Sanchez appeared on Maria Bartiromo's Opening Bell last Monday to talk about the impact of Russia sanctions on American business.
Watch the full segment here.  
  
Driver's Ed Not Just for Teens Anymore 
AP

Lured by the prospect of lower car insurance rates, older drivers are taking driver safety courses where they're learning about changes in the roads, cars and technology, and how they can adapt to age-related challenges. 
Watch the full segment here. 

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