June 2013 | Edition 15
Greetings!
Last week, I came across a TED talk by volunteer firefighter Mark Bezos who spoke about his "aha" moment in volunteering. In his closing remarks, he noted that "not every day is going to offer us a chance to save somebody's life. But every day offers us an opportunity to affect one."
In the spirit of Mark's great line, this month's newsletter focuses on making a difference. From our work in announcing the 2013 Torchlight Prize winners (community volunteers affecting change in remarkable ways), to our newest it Award winner, the Washington Animal Rescue League, a kick off event for Community Profits Montgomery, and an annual conference dedicated to the topic of volunteering and service, we have plenty to remind us that every day we can affect lives, one by one. Keep reading, and find your own inspiration along the way.  Carrie Fox President C.Fox Communications |
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C.Fox News and Notes:
Jessica Williams Joins C.Fox as Vice President, Public Relations
We are thrilled to announce the addition of Jessica Williams as the newest member of C.Fox's executive team.
Jessica comes to C.Fox from the Pew Charitable Trusts, where she worked with the Fiscal and Economic Policy project teams.
She brings an extensive communications background that includes message development, media relations, strategy development, media and message training, and project management. She has placed stories in the Washington Post, on NPR and PBS, and many other major news outlets. We are very excited for her to bring her expertise to the C.Fox team.
Outside of the office, Jessica is the author of "PR in Focus", a monthly column published by Washington Women in Public Relations (WWPR). She is a graduate from Michigan State University and earned her Masters degree from American University.
Learn more about Jessica, and join us in warmly welcoming her to our team.
Community Profits Montgomery Kicks Off
In late 2012, C.Fox Communications and Bethesda Magazine launched Community Profits Montgomery, a new initiative that recognizes Montgomery County businesses that give back to the community.
 Vanessa Small (left) and panelists listen as Anna Hargrave gives an overview of the state of giving and the need in Montgomery County.
To see more pictures from the event and to learn more about the initiative, visit the Community Profits Montgomery website.
Seven Tips to Better Communicating Your Brand's Story
How do you become a strong brand, with a story that others want to tell? In her latest post for PR News, Carrie shared some of her favorite tips for building a strong brand story.
Read the full article here.
Client News:
The Washington Animal Rescue League Takes on the ASPCA Challenge
Last month, C.Fox kicked off its work with the Washington Animal Rescue League, the 2013 winner of the inspired thought ( it) Award. As we work with the Washington Animal Rescue League to tackle its communications challenges, the team at WARL is taking on a challenge of its own: finding homes for more than 800 animals this summer alone as part of the ASPCA $100K Challenge.
To find out how you can help, visit warl.org.
Points of Light Brings Annual Conference on Volunteering and Service to Washington, D.C.
Next week, 5,000+ individuals from around the globe will come to D.C. to attend the 21st annual Conference on Volunteering and Service. Featuring talks from Gov. Chris Christie, author Adam Grant, actor/author J.R. Martinez, political strategist Donna Brazile, and others, this year's event is sure to inspire.
To learn more, or to register, visit
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Critical Hits:
Want to Break the Poverty Cycle? Trust Families With Resources
MSNBC
Despite the passionate rhetoric and lofty promises from politicians on both sides, too many of our fellow Americans continue to shoulder the heavy burden of poverty.
Read the full story by Family Independence Initiative's Mauricio Lim Miller here.
Theatre Lab's Mother/Daughter Directing Team Tackle August: Osage County
Washington City Paper
Disagreement is a natural part of any collaborative creative process. With most theatrical productions, the creative team works toward a director's vision for the play. As such, the buck stops with the director when creative disagreements arise.
Ready the full story here.
When Peer Pressure Works
Bisnow
Businesses in Montgomery County, Md., that give 2% of their operating income to charity, with a majority of it going to a Montgomery County cause can get a full page ad in every issue of Bethesda Magazine.
Ready the full story here.
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From the Shop Talk Blog:
Organization In Crisis: Who Speaks for You?
Insights from C.Fox Senior Counselor Don Foley
When an organization is in a crisis, the first questions asked usually include: What should we say? And, who should say it? When and to whom?
Today, organizations know that the person at the top - the CEO, President or executive director - will be requested by the media and expected to become the face or voice of the organization.
Read the full blog here.
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Upcoming Events:
Conference on Volunteering and Service
June 19-22, 2013
Washington, D.C.
The Conference on Volunteering and Service is the leading gathering of its kind, bringing together more than 5,000 service leaders to learn and cultivate new ideas for service, discuss the challenges we all face and work together to create solutions through the power of people. To learn more about the conference, click here.
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1117 East West Highway
Silver Spring, MD 20910
1825 Eye St, NW Suite 600
Washington, D.C. 20006
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