February 2013 | Edition 13
Greetings!
There are few things I like more than the fresh start of a new year. New projects, new initiatives, and new opportunities to do good.
In this month's Scoop, we have a few things to announce that hit each of those areas precisely, from a new alliance with UK-based brand agency Gaught Conlon, to a new initiative we lovingly call TED Thursdays, to the impending start of one of our very favorite things: the it Award.
Read on for details, and may this year be the start of great things for you, too.
Carrie Fox
President
C.Fox Communications |
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C.Fox News and Notes:
C.Fox Welcomes New and Returning Clients:
C.Fox Announces Strategic Alliance with UK-Based Brand Agency Gaught Conlon
We are thrilled to announce a formal alliance with the brand experts at UK-based Gaught Conlon, an agency who shares our commitment to serving mission-driven organizations through smart communications services. The Gaught Conlon team has completed brand and communications programs for organizations ranging from The World Bank to Merrill Lynch and we are thrilled to now expand our service list to include those of Gaught Conlon.
Save The Date: Brand Workshop
This spring, Carrie Fox and Neil Gaught, founder and principle of Gaught Conlon, will join forces in D.C. for a half-day message and brand workshop. More details to follow soon. |
Client Spotlight:
C.Fox Teams Up With Points of Light for the MLK National Day of Service
When Points of Light, the world's largest organization dedicated to volunteer service, approached C.Fox to assist with the 2013 Martin Luther King, Jr. National Day of Service we couldn't wait to get involved. On Saturday, January 19, Points of Light hosted the largest single-site service project of the inaugural weekend. More than 10,000 volunteers gathered at the D.C. Armory to assemble care kits for U.S. military personnel, disabled vets, and civilian first responders. Among the volunteers were Vice President Joe Biden, Dr. Jill Biden, and Homeland Security Secretary Janet Napolitano.
Vice President Joe Biden joins more than 10,000 volunteers to assemble care kits at the D.C. Armory for the 2013 MLK National Day of Service.
Applications for the Inspired Thought Award Open March 1.
Since 2010, C.Fox has been granting up to $30,000 per year to one nonprofit organization that embodies our motto of "doing good, for the good of others" as the winner of our inspired thought Award, or it Award.
As in year's past, this year's winner recieves significant pro bono public relations services in the areas of communications plan development, message development, media relations, media/presentation training, and/or writing, depending on their needs.
Applications for this year's grant will open on March 1, 2013. If you are interested in applying, or know of a nonprofit that would benefit from such a resource, please email julia@cfoxcommunciations.com to recieve a copy of the application.
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Critical Hits:
Casting Call
Washington Business Journal
After more than 20 years, The Theatre Lab, a D.C. nonprofit that offers theater and acting training and education for novices, is still thriving.
Read the full story here.
Turning the 'Day of Service' Into a Longer Commitment
NPR
Thousands of Americans came together to volunteer for the 2013 MLK National Day of Service. Despite the turnout, the nation's volunteer rate has plateaued. Head of Points of Light Michelle Nunn says this means nonprofits have to
be more creative.
Ready the full story here.
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5 PR Tips to Help Your Small Business Thrive
PR News
Carrie Fox is one of
PR News' PR Insiders. Each month, she authors an article that is shared on
PR News' digital channel. This month she put together five PR tips that can help small businesses grow.
Read the full story here.
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From the ShopTalk Blog:
Making Social Storytelling Visual
There's no doubt that 2012 was the year of the image when it came to social marketing - and from the look of things, this trend isn't going anywhere anytime soon. We've quickly rediscovered "something cavemen, pyramid builders and other ancient people knew instinctively - communicating with imagery is brutally effective."
Read the full blog here.
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Around the Office:
We're always looking for ways to be better, smarter, and more efficient with the work that we do. That's why we've started a few new initiatives around the office that we'll be sharing with you in 2013, too. Among our favorites is TED Thursdays:
Every Thursday afternoon we gather in one of our conference rooms to watch and discuss one inspiring TED talk. We kicked off TED Thursdays during the first week of February and heard from Simon Sinek about
Catch our TED Talk of the Week each Thursday afternoon on C.Fox's Twitter handle, @cfoxcomm.
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1117 East West Highway
Silver Spring, MD 20910
1825 Eye St, NW Suite 600
Washington, D.C. 20006
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