Another corporation making headway in the movement is Facebook--but with a different approach. Facebook's digital personal assistant, Facebook M, runs through Facebook's Messenger app, and requires users to converse with it through typing rather than voice commands. Facebook M is currently run by a combination of algorithms and Facebook employees, allowing an actual conversation to take place between M and the user. And, just as Facebook itself collects massive amounts of data from its users for targeted advertisers, it is predicted that M will eventually do the same. This will open new doors for companies to reach their target customers.

In order to take advantage of this opportunity, companies need to generate engagement through digital platforms. To do this, Bing suggests companies update their Search Engine Optimization (SEO) keywords, and, more importantly, optimize for voice searches. Companies should also utilize location targeting in order to succeed with this new way of marketing.

There's no doubt that utilizing digital personal assistants will continue to be an advantageous way to research and reach targeted audiences. With the advancement of these technologies, more consumers will use these tools. With this knowledge, companies should keep an ear out for voice control.