Monogram Communication Services
Volume 7 
      Issue 4     
April 2016
 
The Monogram Messenger
Microscopic Living, Macroscopic Ideals
Gone are the days of the "bigger is better" mentality. McMansions are being replaced by smaller, more manageable living arrangements. As consumers begin to move toward a more minimalistic lifestyle, micro-living has become a tempting option. Micro-living is giving consumers the ability to reduce their carbon footprint and save money on living expenses. With this shift in mentality, businesses have an opportunity to embrace what may become the new norm.

Big Impact
Micro-living not only impacts the environment, but it makes consumers more mindful. Tiny houses are sprouting up in suburban areas, while micro apartments are giving consumers the ability to live in urban areas without urban prices. Consumers are sometimes downsizing from a 2,500 or 900 square foot living area to 100 square feet--impacting not only their wallets, but also their mindsets. Tiny living resource, The Tiny Life, states that making the move to tiny living encompasses environmental consciousness, self-sufficiency, life simplification, sound fiscal plans, and life adventures. According to The Tiny Life:
  • 68% of consumers who own a tiny house have no mortgage;
  • 55% of consumers who own a tiny house have more in savings;
  • Compared to the average American, 89% of consumers who own a tiny house have less credit card debt, with 65% of them having no credit card debt at all.
Smart Living
The idea of micro-living may see some skepticism, but this lifestyle isn't necessarily about sacrifice. This way of living is producing a need for design innovation and smart living to offset, or complement, the size. Intel Corporation has used the Internet of Things to enable smart living in tiny homes. The Intel Smart Home Development Acceleration Platform project connects the technologies in the home, so elements of the tiny house can be controlled from a tablet, facial recognition, or voice control.

Slovakian company Nice Architects is also making headway in the micro-living movement. The company has developed the Ecocapsule, a pre-made tiny home that uses solar cells to maximize energy production, a built-in wind turbine to deliver 24-hour electricity, a rainwater collection and filtration system, as well as a waterless, composting and separating toilet.
 
No matter consumers' reasons for downsizing, the micro-living movement is making headway into a future with many possibilities for consumers, and big opportunities for businesses. A minimalistic lifestyle does not only mean consumers will need to live with less; it also means they will need to live smarter. Now is a good time for businesses to take advantage of this opportunity to fulfill the needs of consumers for this change in lifestyle.

Sincerely,

Mona Graham
The Monogram Oak Leaf 
Monogram Communication Services
798 University Avenue
Sacramento, CA 95825 
Phone: 916.922.0930
Fax: 916.922.0929 
In 2016, we want to help you get the most from your marketing budget. Call us today to learn how we can take away the pain that often comes with creating brilliant solutions. 

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