Do you remember what you were doing in 1995? It doesn't seem like so long ago, but really, a whole generation has developed since then. A generation full of social-media loving, Snapchatting, technology-driven youth, just waiting for their chance to shine. This is Generation Z.

Visual Connectedness
Generation Z is unique in that they are digital natives who have grown up with the Internet. They are more socially connected than their older counterparts, Generation Y (those born between the early 1980s and the early 1990s), and they are the next wave of consumers to target.

Despite having their noses tucked in an e-reader, Gen Z has been paying attention. They are not an optimistic bunch when it comes to the economy. According to Northeastern University's report Innovation Imperative: Meet Generation Z, 61% of Generation Z believe that the gap between rich and poor is harmful to their generation, showing widespread fear about America's growing economic inequality. An even greater number (64%) believe that big corporations and banks control too much in U.S. economy. They have also been taking notes on the flack Millennials get. Gen Z'ers do not want to be seen as entitled and overly idealistic. They want to be seen as hard-working realists.

Mobilized Marketing
In a nutshell, Generation Z is the generation most immersed in technology. Gen Z'ers are a mobile group, and when it comes to new trendy technology from wearables to the latest iPhone, Generation Z want to be at the forefront of it all. According to Claire Madden, a social researcher and research director at McCrindle, Gen Z'ers: