Monogram Communication Services
Volume 6
 Issue 4 
April 2015
 
The Monogram Messenger

Can Tech Save Planet Earth?     

On April 22, 1970, more than 20 million Americans stepped out to demonstrate for a more sustainable environment due to the aftermath of the 1969 oil spill in Santa Barbara, California. This year marks Earth Day's 45th anniversary of that momentous beginning. Since its inception, Earth Day has signified an increase in environmental awareness for individuals, businesses, and organizations globally. Passed down from one generation to the next, the environmental movement continues to make its mark, and technology is at the forefront of helping to reduce the carbon footprint.

Mainstream vs. Modern 

Mainstream environmentalists believe the abundance of technological advances and materials are harming the Earth; however, there is another growing movement of activists who feel that technology will save it. In Fred Pearce's article, New Green Vision: Technology As Our Planet's Last Best Hope, he sums up Ecological Modernism in a sentence, "If we can do our business in a smaller part of the planet--through smarter, greener, and more efficient technologies--then nature can have the rest."

 

Whichever side of the spectrum you're on, it's undeniable that technological advances and products exist and that they have the power to change the world for better, or for worse.


The Good, the Bad, and the Not-So-Pretty

From energy-saving wall sockets and phone chargers to solar-powered homes, technology is becoming an increasingly popular method for consumers interested in making more environmentally-conscious choices. But for those who do not properly dispose of their outdated and broken electronic devices through recycling programs, technology also adds to the carbon footprint. According to Vangal Shredding and Recycling, Americans improperly dispose of more than $60 million worth of silver and gold from cell phones each year. The U.S. Environmental Protection Agency reports for every 1 million cell phones recycled, 35,274 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium can be recovered. Recycling cell phones alone helps avoid the need to mine and process new materials, which helps to conserve natural resources, and prevent air pollution, water pollution, and greenhouse gas emissions. Recycling cell phones saves so much energy--it's equivalent to the electricity used to power more than 24,000 U.S. homes in one year!

 

Advancements often come with the possibility of downsides--technological accomplishments are no exception. Earth Day is a great reminder for all of us to realign ourselves with the effects of the technology we use. We should know how each device we use affects the Earth, realizing its impact both while in use, and long after its lifespan.  

 

    

Sincerely, 

 

Mona Graham
The Monogram Oak Leaf 
Monogram Communication Services

798 University Avenue

Sacramento, CA 95825 
Phone: 916.922.0930
Fax: 916.922.0929 

In 2015, we want to help you get the most from your marketing budget. Call us today to learn how we can take away the pain that often comes with creating brilliant solutions. 


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