Are you a business trying to effectively reach and gain the Millennial Generation's attention? There is a new marketing tool in town--and you're probably already using it--but not for its marketing capabilities. Launched in 2010, Pinterest continues to gain popularity and has turned into one of the fastest-growing social media platforms for Millennials and other age groups. With an estimated 1,090 visitors per minute, businesses have begun benefitting from the visual bookmark site. Whether you're a startup company looking for ways to get your feet off the ground, or a large corporation looking to further connect with Millennials on a more personal level, Pinterest can help in more ways than one.

Controlling Chaos

With so many Pinners surfing the site, it is imperative that businesses keep a close eye on their customers and keep up with advertising strategies to take full advantage of what Pinterest has to offer. It wasn't until recently that businesses were able to use Pinterest for more than just social media campaigns and hoping for potential traffic. Now, Pinterest offers businesses a variety of tools and resources to monitor and track visibility, including analytics, promoted pins, and rich pins. The analytics feature enables businesses to track which of their Pins are shared the most, and how many people are Pinning from their website. The do-it-yourself Promoted Pins feature allows businesses to choose which Pins to promote on a pay-per-click basis. Rich Pins enable Pinners to see information about products such as real-time pricing, availability, and buying locations.

Consider these additional Pinterest stats from Digital Sherpa:

• 25% of Fortune Global 100 companies are on Pinterest
• Pinterest has 85 million unique visitors per month
• The average US Pinterest user follows an average of 9 retailers on Pinterest
• Shoppers referred to a site from Pinterest are 10% more likely to buy 

The Other Guys

Pinterest has a hold on the market for image-based social networking for now, but there is a lesser-known site of the same nature called We Heart It that is slowly but steadily gaining popularity. Aimed at a younger Millennial demographic (14-24), the site offers advertising through banner ads and native ads inserted into user feeds or on mobile devices, but does not offer analytics tools. Abercrombie & Fitch, Old Navy, and Candies have seen success in their advertising campaigns on the site.

Sincerely, 

Mona Graham
 
Monogram Communication Services

798 University Avenue

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