How have you been promoting your company lately? Chances are, your core method of advertising is on the web, with print being a probable close second. Consider, though, that your clients may need something tangible in order to remember you, engage with you, do business with you, and endorse you.

One of the most cost-effective stepping stones to building a relationship with your target audience is through ad specialties--which is just a fancy way of saying "promotional products." While you may cringe at the thought of handing out promotional products bearing your company's logo, their effectiveness--with proper strategy and execution--is positive.

The statistics below--pulled from the Advertising Specialty Institute's latest Global Advertising Specialties Impressions Study--show the impact of basic promotional products on the consumer population:

• 95% of consumers who have received branded outerwear can recall the name of the advertiser.  
• 77% of consumers indicate that an item's usefulness is the primary reason they keep it.  
• 53% of consumers feel more favorable about an advertiser after receiving a promotional item.  
• 63% of consumers will pass along a branded item when they no longer need it or feel someone else could benefit more. 

There are promotional products available specific to your industry or event, which will catch consumers' attention and drive them to your web site, storefront, app, and beyond. Marketing companies such as Monogram can help you be strategic in your promotional choices to see the greatest ROI. 

Sincerely, 

Mona Graham
 
Monogram Communication Services

798 University Avenue

In 2014, we want to help you get the most from your marketing budget. Call us today to learn how we can take away the pain that often comes with creating brilliant solutions.