In 2013, businesses took to social media and sustainability practices to build rapport with consumers and gauge their interests. With the ringing in of a new year, so come new marketing strategies for businesses seeking to build and improve followings.

 

Forbes' forecast for 2014 marketing trends focuses on content marketing development, social media involvement, visuals, minimalistic copy messaging, and more mobile-friendly content options. Social Media Today also predicts a surge in businesses becoming more mobile and more visual, but additionally foresees more paid social advertisement, better consumer retargeting, blogging, and niche sites.

 

A consumer's time is limited, which means businesses need to find alternative methods to engage with them--often in smaller, more confined spaces. As consumers vary from one to the next, businesses should present content in a variety of media. Providing multiple touch points guarantees constant interaction.

 

While marketing space is limited, the content conveyed shouldn't be. Ideas contained in larger marketing pieces such as white papers, e-books, or interactive graphs should be the starting-off point to creating shorter, more condensed forms of content. By narrowing the scope of the document and focusing on one idea through blog posts, e-newsletters, and Facebook or Twitter postings, businesses can help ignite consumers' interests, and eventually lead them to engage with the original marketing piece.

 

For more content-rich media like e-newsletters and articles, incorporate more visuals, such as videos and infographics, to break up the monotony of text. Vine--a Twitter app that allows users to create a six-second-loop video and upload to social media sites--has had success with viral videos that include contributions from companies like Dunkin' Donuts and Samsung. These companies have managed to capture the short attention spans of the current consumer generation with relevant and creative marketing clips. Clean, uncluttered, and aesthetically-pleasing marketing material is essential to engaging with consumers.

 

Sincerely, 

 

Mona Graham
 
Monogram Communication Services

798 University Avenue

  

  

In 2014, we want to help you get the most from your marketing budget. Call us today to learn how we can take away the pain that often comes with creating brilliant solutions.