In any relationship, there must be trust. There can't be a question. There can't be a maybe. There can't be any doubt.

Pitch your business to 10 different marketing/advertising agencies and you'll get 10 different proposals. Some way out in left or right field, but most will be in the middle. Even those that might deliver the same concept, will have completely different creatives.

So how do you choose? Trust. When I have a decision to make, I listen to the voices in my head. Yup, they're there!

1. The one in my head gives me the logical answer that looks good by the numbers and makes the most sense
2. The one in my heart tells me the warm and fuzzy 
3. But it's my gut feeling that offers up what makes the most sense and just feels right

Just as we need to trust our clients that they have faith in what we offer, do your customers feel the same about you? Do they like the way your team works with them? Are you honest, upfront and don't 'yes' them? Are they excited when they see you or your staff?

It works in all relationships, whether business or personal. And once you build trust, don't lose it! So keep listening to all those voices ...they're there for a reason!

Robert
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Barbara and I would like to wish all of you and your family and friends a Happy and Safe Thanksgiving!