"A Broad Foundation of Communications Experts"


March 2015
 

No time to measure?

March 5 Luncheon

 

They say what gets measured gets done. So how do we put effective measurements in place when we're so busy doing? Diana Hartley will lead us through some best practices for building in measurements to our work and effective tools for communications measurement. 


About our Speaker: 

Diana Hartley, APR 
 

Diana Hartley began her career as a newspaper photographer and reporter in a small western Oklahoma town. That experience laid the foundation for a career focusing on communications, leadership and strategic thinking. Her work and volunteer experience includes media, government, education, business and nonprofits. She is a sought after speaker, trainer and consultant with bachelors and master's degrees in public relations from the University ofOklahoma and national accreditation in public relations.


She describes herself as a leadership junkie, seeking out every possible opportunity to help people discover their strengths and talents. Diana teaches as a professor in practice for the nonprofit management program at OU and has her own consulting business, working with nonprofits, companies and associations across the region. She is a graduate of Leadership Oklahoma, Leadership Norman, and is the board president for the Norman Public School Foundation.

 

Register Today: Contact Jenefar DeLeon to register!

Location: Boldt Building - 101 W Hefner Road, Oklahoma City, OK 73114 - FREE PARKING! (I235 and Hefner Road - on the west side)
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Save the Date for our April 2nd luncheon!

Patrick Allmond will present on "Tribe Building: The Best Way to Achieve Market Dominance". Check out our website for more details in the coming weeks.
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IABC - Central Oklahoma wins Chapter Management Award
Our hard work has paid off! We are pleased to announce that your IABC - Central Oklahoma chapter won an Award of Merit for Financial Management just a week ago at IABC Leadership Institute. 

Our own VP - Finance, Jenefar de Leon, attended Leadership Institute and accepted the award on our behalf.
 

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M3: Marketing Minds Meet - March 13
Top executives and entrepreneurs will gather with the best in the business to learn and discuss the importance of the customer journey as a differentiator in today's competitive business environment. M3 2015 focuses on the customer experience and provides different perspectives on how customer thoughts and behaviors can provide insights to guide brand, product and business development.



m3 emcee: Kym Koch, Koch Communications

keynote speaker: Crystal Washington, Author, Social Media Strategist

featured speakers:
  Elisabeth Hodges, Initial Call
  Sarah Sears, s design inc.
  Brian Ferrel, factor 110
  Brent Gooden, Gooden Group

 
Group rates available. Space is limited. Choose the IABC member category when you register.

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Communication Planning: Measurement Comes First and Last

By Alice H. Brink, ABC, APR


I recently started a job in a newly created position as communication manager for a company that recently doubled in size through an acquisition. "A greenfield opportunity" was how it was positioned in my interview. It was a happy confluence of events that I drafted this article just as I started developing the first global communication plan for the newly merged company.


 

I am starting the planning process, as I always do, with measurement. Over the years, I've developed a strategy tool that I call measurement-based planning. It may sound counterintuitive to start your plan at the end, but starting with defining what you ultimately want to measure-and how you will measure it-creates a more focused and concrete communication plan, with more quantifiable results.


 

This is a twist on the traditional planning process that focuses on goals and objectives. Yes, the things you ultimately want to measure are the objectives. However, analyzing those objectives through a measurement lens from the outset forces you to think much more concretely.


 

For instance, one of the responsibilities in your job description may be to manage employee communication and to educate and motivate the company's workforce. Instead of plunking down "educate and motivate employees" as an objective, start by asking yourself, "How would I know if employees were educated and motivated? How would I measure that?" (continue reading)

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Project Management Institute presents "Influence Intelligence" - March 11
What if you had the same influential skills as a CIA agent who is attaining an asset? What if you knew how to create instant rapport and had the charisma of a successful con-artist? What if you could motivate people with the same persuasive power as a hostage negotiator?


After intense study, research, and interviews with the people listed above (and more), Shar� Alexander teaches the secrets of becoming a masterful communicator. She has distilled the influential processes used by the world's best influencers into easy-to-implement techniques for business professionals. 

This is a highly unique program. You will walk away with a deeper understanding of yourself and the people around you. 


 


 


Shar� Alexander reveals a radical paradigm shift that will forever change the way you see everyday conversations and high-pressure meetings. She unveils the hidden levels of every conversation, teaches you to hone your skills of observation and practically read the minds of people.


For more information on this event, visit the Project Management Institute website. 

In This Issue

Need to Know

 

March 5 

Luncheon

March 13
m3: Marketing Minds Meet
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Reminder:
 
Our monthly luncheons are the first Thursday of every month.

 

11:30 - 12:00 (networking)

 

12:00 - 1:00 (luncheon)

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