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Manufacturers Must Embrace the Internet
A Q&A with Del Merenda, President, i-MARK, Inc.
In response to our last issue's blog post, The Hartford Business Journal requested a follow-up interview with me about the status of the manufacturing sector in Connecticut and in industrialized regions in the USA, as well.
To read the article, click here
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PS. - The latest McKinsey & Company Insights Report, "The Coming Era of On-Demand Marketing" speaks of the new online consumer and foretells the actions that BtoB product providers must now take to become an Online Marketer. Cutting to the chase, the Internet is triggering massive changes in how BtoC suppliers serve their markets and the winners are bending over backwards to meet intense consumer demand to serve themselves online. The relevance to BtoB, is that these BtoC behavioral changes define the new normal in all commerce interactions, be they personal or business. When these consumers 'head to the office', they bring along natural instincts to expect self-service and convenience and will relentlessly seek-out BtoB business relationships that deliver a similar experience.
As we have cautioned our readers in the past, delay your self-service eBusiness website at your own peril. To get a second opinion - from McKinsey, that is...the article is featured in our 'Industry in Motion' section below. |
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 The Coming Era of 'On-Demand' Marketing
Emerging technologies are poised to personalize the consumer experience radically-in real time and almost everywhere. It's not too early to prepare. Read More
By: Peter Dahlström and David Edelman
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The New Breed of BtoB Buyer
A new breed of BtoB buyer behavior has evolved in adaptation to the Internet. This BtoB buyer is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors. Read on to explore the new rules of engagement that mirror those behaviors in order to maximize BtoB sales and marketing effectiveness. Read More
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The Lee Company launches their latest miniature, precision fluid control products ecatalog - focused on leading their industry in serving web-savvy BtoB buyers.
Read More
Rexnord's WM Berg renews their seven-year relationship with i-MARK and upgrades -replacing their current ecommerce vendor with more user-friendly i-MARK ebusiness capabilities.
Read More
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