Stay Connected
Like us on Facebook   Follow us on Twitter   View our profile on LinkedIn
51818 Bonanza Drive
Granger, IN 46530

June- 2014
In this months' newsletter we are featuring ANOTHER
Check out the NEW challenge below to take our DISC Assessment! Complimentary this month to the first 10 readers of The Coaching Authority who respond. Act quickly and click here to respond now! 



Make sure you also take part in our survey in the Huddle Up section, and Q&A in the Coach's Corner.

Patrick S. "Coach" Frazier

Patrick S FrazierPatrick S. Frazier, CBC
The Coaching Authority
Contact The Coach
Visit our Website
(574) 286-1123


In this Issue:
Learn more about this month's topic of Customer loyalty by reading the article -


What is Customer Loyalty?

Customer Loyalty is used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.

Need help building Customer Loyalty? Contact us today!


Complimentary to the first 10 readers!

The DISC Index™ measures a person's natural and adaptive behavioral styles, which is crucial when working with team members, as a leader or manager, or in an environment that requires conflict resolution. By understanding how you prefer to behave, you are able to better align your environment, and select the work that ensures more meaning and success while producing less stress.

Click here for a complimentary DISC Assessment (to the FIRST 10)


How strongly do you agree or disagree with the following statement? 

Our employees understand the difference between customer  satisfaction and Loyal Customers.

1. Strongly Disagree
2. Somewhat disagree
3. Neutral
4. Agree
5. Strongly Agree

 Click here to submit your answer and get a response!  

on any Customer Loyalty Processes

Through the introduction of this Customer Loyalty process, participants will assess their ability to understand and manage their emotions, recognize the emotions of others, and develop the ability to manage relationships with Customers and peers effectively.

Participants will also assess Points of Connection in the Customer interaction process and learn how to turn those Points of Connection into positive outcomes for their Customers. They will also assess their communication styles, attitudes, goal setting techniques, and develop a plan of action that will increase their skill level to connect emotionally to Customers every time..

Offer Expires 06/30/2014.
The Power of Knowing Your Customer

Often times we believe the depth of our customer does not extend beyond that of the business they do with us. In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than not, they are more than happy to engage you in conversation.


By getting to know your customers, you can find a whole lot of valuable information from them, such as where they live, do they have a family, what their hobbies are, do they have pets, etc. Finding out this type of information can help you determine their needs, and give you the opportunity to tell them about the products or services you have that would be ideal for their needs.


When it comes to getting to know your customers, every time you speak with one another, you strengthen the business relationship you already have with them. When I talk about getting to know your customer, I don't mean that you have to extend an invitation to them to join you at Thanksgiving dinner. All you have to do is take a little extra time to get to know their names and what their needs are.


For instance, let's say you have a new customer whose name is Mike, and building train sets is his hobby. The next time you see him, you can address him by his name, and ask about how the trains are coming along. One, he will be thrilled that you remembered his name, and two, since building train sets is his hobby, he will be more than happy to tell you all about it.


These types of techniques kick open the door to more sales. The better a person gets to know you, the better they will begin to trust you, and the more likely they will be to do business with you. People prefer to do business with people they know and trust, it gives them a comfort level. So get to know your customer and work on earning their trust. They will not only do business with you. They will most likely refer their friends and family to you as well.