Five Star Performance

Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have 'satisfied' customers. No! What we all should be seeking is to have loyal customers. 


It's a well-known fact that it costs many times more to acquire a new customer than to keep doing business with your existing ones. For this reason, the best way to become profitable is to have loyal customers who keep coming back again and again. It's all about relationship building. So what can you do?     

Below you will read about how great customer service is the foundation for the customer loyalty you're after.

Patrick "Coach" Frazier

Patrick S. Frazier, CBC 
Five Star Performance, LLC
Contact your Coach
Visit our Website
(574) 286-1123
Customer Service Leads to Customer Loyalty

All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.


Your customer doesn't want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customers realize just how important their business is to you.


Imagine if you were a daily customer at a bank, restaurant or some other establishment. And every day that you walked in, a sales associate would take care of your business, than hurry you out the door, without so much as a hi, bye, or even making eye contact for that matter.


Okay, so you don't necessarily go to these places to make new friends, but you would think that the experience could be just a little bit positive.


Maybe this isn't enough to make someone take their business elsewhere. However, it just might if they were approached by your competition, and your competition gave them an idea of just how the grass can be greener on the other side, and managed to swipe that customer from you. And if they did, would you even realize it?


The most important thing to your customer when doing business is customer service. People want to be treated with respect. They want to be addressed by name, they want their phone calls returned, and they want their problems resolved in a timely fashion.


Customer service, believe it or not, is more important to people than the amount of the product, or the overall fees they have to pay.


So before you discuss pricing, give them great customer service up front.


When I was in banking, I had an elderly couple take their business to a new bank that just opened across the street offering all kinds of special promotions at their grand opening. They happened to be very good customers of mine, and they were sad to go. They told me that the new bank was able to offer them the same products I could, except the products were free.


I told them that although the products may be free, they would never experience the customer service there that they received here.

They understood, but left by telling me that it just made economic sense for them to leave.


A month later, they came back. Needless to say, they were not happy with the other bank's customer service.


I wasn't at all surprised and was only too happy to have them back.


Excellent customer service is a great way to build customer relationships and also build customer loyalty. 


When I say customer loyalty, I mean they won't be so quick to jump ship when approached by your competitor.


People love to have the peace of mind that whatever product or service they have with you is secure with you. They like knowing that if ever there is a problem, or if they have a question, you will be there to resolve their issue, regardless of what it may be.


Excellent customer service also leads to loyalty because if your customers like the way you treat them, they will be happy to refer their friends and family to you.


Providing excellent customer service to gain loyalty is quite easy. People love to be greeted by name along with a smile. They love to have their problems resolved quickly, so make sure they know that they can depend on you. They like to have their phone calls returned, so return them.


Customer service is key to retaining your customers, and obtaining all of their business. It is also a great way to obtain referrals from them.


Trust me, treat your customers the way you would treat your friends or family and they will stick with you forever, and provide you with a lot of business. Good luck.


This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.



December 3, 2013
Join Our Mailing List
Visit Our Website
View my profile on LinkedIn
Follow us on Facebook
"Patrick adds value in helping Managers become the best version of themselves. He has practical interactive exercises to share great human relations skills. Great stand up skills too!"
 -CHRO, St. Joseph Regional Medical Center 
"The assessment, ADVInsight, opened up great conversation among my managers about their personal motivators, means of communication, and opportunity to work together better. The assessments have helped me as a General Manager to understand the potential of my employees and motivate them according to their 'motivators.'" 
- GM, Bob Rohrman Toyota, Lafayette IN


Brought to you by:
Five Star Performance, LLC

Five Star Performance
51818 Bonanza Dr.
Granger, IN 46530
(574) 286-1123
$500 Off
Attracting and Retaining Loyal Customers

From The Coaching Authority's "A Champion's Guide" Workshop Series -

Attracting and Retaining Loyal Customers is a 1.5 hour, interactive workshop for

up to 20 participants at a single location.  

Because mastering excellence as a team is desirable,


Don't wait any longer to attract and retain loyal customers!
Call Pat "Coach" Frazier and schedule your workshop today!