Worcester - City and state officials will gather at The Hanover Theatre for the Performing Arts, 2 Southbridge Street, Worcester, today, Monday, July 7, 2014 at 4 p.m. to announce the release of $3 million dollars to support the implementation of the Worcester Wayfinding Initiative.

 

This funding will help develop a system of vehicular, pedestrian and place-making signage that captures Worcester's many offerings and its unique identity.

 

With over 275 wayfinding installations and 24 public art components, the Worcester Wayfinding Initiative will create a grid-like system for ease in navigating Worcester's diverse neighborhoods. The project also calls for substantial "de-signing" of existing, outdated and over abundant signage clutter.

 

"The creation of this new wayfinding system is essential for growth, particularly in the area of cultural tourism and economic development," said City Manager Edward Augustus. "With the breadth and caliber of cultural organizations within the city, and the related hundreds of creative events and activities presented to the public, this system will greatly enhance the experience of visiting Worcester for the over 2.7 million visitors we draw annually."

 

State Sen. Harriette Chandler was instrumental in securing $2 million in MassDOT funding to complete this ambitious project. The city of Worcester will contribute $1 million.

 

"The Wayfinding System is an innovative proposal to provide vibrant, artistic signage along the streets of Worcester to better assist residents and visitors in finding and enjoying the many historical, cultural and artistic attractions that are in Worcester," said state Sen. Harriette Chandler.

 

Public art is an integral part of the new system. The planning phase of the project identified key art forms that offer residents and visitors a sense of place through a strong and ubiquitous public art component.

 

The effort was initiated in 2006 by the Worcester Cultural Coalition, in Partnership with the City of Worcester and local colleges.

 

"Through creative thinking and problem solving, Worcester will establish an identity that highlights its history of innovation and the diversity of its residents as it thrives as a prosperous creative city," said Cultural Development Officer Erin I. Williams. "The wayfinding project emerged from this creative spirit, bringing together different communities to work toward promoting economic development and quality of life in our great city."

 

The project will be the first of its kind in Massachusetts, and could serve as a model for other communities.

  

"MassDOT is pleased to partner with the City of Worcester to move the Worcester Wayfinding Initiative forward," said MassDOT Secretary & CEO Richard A. Davey. "The Wayfinding Initiative promotes easier navigation through the neighborhoods of Worcester. Investing in the second largest city in New England is vital for economic growth, and the Worcester Wayfinding Initiative is a great way to both welcome visitors and also promote the rich culture of Worcester."

 

Designed by Selbert Perkins Design of Boston and Los Angeles, and constructed by Design Communications LTD of Boston, prototypes include three elements: a district identifier, a vehicle directional, and a pedestrian kiosk. Prototypes featuring work by Worcester artist Susan Champeny were installed near Worcester City Hall and The Hanover Theatre in the 2007. 

 

Final installation and complete implementation for the Worcester Wayfinding Initiative is anticipated to happen over the next two years.

  

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