Britespan's new website is launched with the goal of improving the visitor experience by helping them find the information and resources they are looking for in a matter of seconds. "Like most companies, a website is often the first interaction someone is going to have with that company, so we knew when we were building Britespan's new website that it really had to be the foundation of how we communicate with potential customers, current customers, our dealers, and employees," says Amanda Monaghan, Marketing Manager at Britespan. "Our goal was to improve the overall user experience, and really to help users find the answers to questions they may have had about Britespan and fabric buildings before visiting the website."

Britespan's new website features improved functionality, new content and search engine optimization that targets the users search intent, and offers a number of new and improved features including image galleries, an intuitive social media feed, a video gallery, and an events calendar. You can also browse through all of the latest Britespan news on company newsfeed. The website has been organized into user friendly categories including Building Use, Building Series, Technical Components, and the Britespan Advantage to name a few.

The new website is also mobile responsive and accessible, is accessible for visually and hearing impaired individuals, and has two internal portals for both Britespan dealers, and employees.

Britespan's new corporate website, as well as their recently launched corporate branding and positioning video, are part of a number of company revitalization initiatives, aimed at strengthening the Britespan brand and the company's presence as leaders in the fabric building industry.  "It is important that Britespan has a strong, cohesive corporate message and look and feel across all of our marketing and communications tools, and throughout the company. Britespan is a superior company manufacturing and selling a superior product, with industry experts in every area of its business. We deserve to look the part," says Mrs. Monaghan.