Big changes are coming to Beach Boulevard in the heart of west Anaheim.
The City Council recently approved the sale of land for a shopping center and the acquisition of adjacent land for future development, while also adopting measures to encourage investment along Beach.
It's all part of the city's Beach Initiative to bring new shopping, dining, homes and community gathering places to address resident concerns about blight and quality of life.
The city's sale of the Westgate site at Beach and Lincoln Avenue clears the way for a shopping center on a long-vacant, 25-acre plot.
The 250,000-square-foot center is set to include large retailers, restaurants and a paseo with outdoor dining, plazas and public art. The center could see construction in 2018 and a possible 2019 opening.
Just south of the Westgate site, the city is buying 3.6 acres of land at Beach and Lincoln to spur additional development.
The site now hosts the 44-room Americana Motel, used primarily for monthly sober living residents, a car wash and gas station.
The city plans to phase out those uses and sell the site for housing with some retail and affordable homes for working professionals such as teachers, firefighters and police who otherwise may not be able to afford to live in Anaheim.
To encourage additional projects along Beach, the City Council also approved an economic development package with flexibility in fees and development rules for preferred projects.
Meanwhile, work continues on a new development framework for Beach. What's known as the Beach Boulevard Specific Plan is expected to bring new zoning and planning guidelines in 2017 to encourage new projects and redevelopment of underutilized motels and retail space.