February Presentation Meeting Date - February 28, 2013Healthcare marketing has become increasingly complicated. Hospital groups are expanding services and Accountable Care Organizations (ACO's) are combining forces with large advertising budgets. Smaller providers can lose patients or market share if the don't stay proactive. Learn Practical Tips for Marketing Your Medical Office From our Panel Of Experts |
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Michelle Burdo
News Anchor
Media Expert
| Donna Loader
Royal Support Services
| Kim Reif
Clear Channel
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This Presentation Will Show You How To...
Level the marketing field and compete against with the "big boys" like hospital chains and newly forming ACO's.
Focus on the local market, where smaller practices will get the most benefit.
Create easy newsletters and email marketing campaigns
Learn the Medical Marketing Do's and Don'ts
Use Video Clips to showcase your practice
Create branding and name recognition
Create Patient Testimonials
Increase Patient Referrals
Meeting Time - 7:30 am till 9:00 am (doors open at 7:30 presentation begins around 8:00 am)
Meeting Location (New!) - Howard Johnson's
Address: 230 West State Road 436, Altamonte Springs, FL 32714
or by emailing info@mor-of.net .
For questions please call Chuck Wright at 407-260-0565 or email using above address.
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 | | Accountable Care Organizations MOROF Panel Presenation 1-24-13 |
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Organizations representing over 60 Accountable Care Organizations (ACO) from more than 15 States have come together to form the National Association of ACOs. NAACOS is a 501 (c) 6 non-profit organization that allows ACOs to work together to increase quality of care, lower costs and improve the health of their communities.
Click here to read more |
 The new HIPAA Omnibus Rule from the Department of Health and Human Services (HHS) makes some changes to the Federal Code to account for the HITECH law as well as changes since then. This summary will be discussing changes to the Breach Notification Rule. Click here to read more |
One of the most popular requests MOROF receives is about staffing issues. Medical facilities are in need of a better way to find quality staff. While the conventional ways of finding applicants work most of the time, they can be expensive and limited. The cost is almost always paid by the provider and if the employee does not work out the provider has to pay again to begin the tedious process.
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Medical Office Resources Of Florida, LLP is now welcoming providers to our membership. Enjoy Event Discounts, Promotional Opportunities, Business Growth and more by becoming a member today. Click Here for more info
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 Finance
Consumers should protect themselves against online identity theft and other scams that increase during--and after--the filing season. Such scams may appropriate the name, logo, or other appurtenances of the IRS or U.S. Department of the Treasury to mislead taxpayers into believing the communication is legitimate.
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You are not alone. Practically every healthcare provider out there is facing issues with patients paying late or not at all. Patients expect prompt and professional treatment but when it comes to paying for it that can be a different story. The trend is for patient responsibility to increase dramatically.
Unpaid accounts can have a tremendous impact on the practice cash flow. It is important to have a clearly defined, diplomatic payment policy that is communicated to the patient and understood by the front desk staff.
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Medicare is a mystery surpassed only by the United States tax code, (and now the Affordable Care Act). I will try to break it down into simple terms and programs to make it easier to understand. Many people are paying extra penalties each month for the rest of their lives because they were not properly informed how the programs work.
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While the patient sign-in sheet is used at the front desks of most clinicians' offices, many doctors do not have a clear understanding of its legal importance. Contrary to what the lay public may believe, it is not just used to track a patient's arrival.
The patient sign-in sheet protects the doctor. This important document proves the patient was in the office on a particular date. This is necessary to avoid any question of fraud from insurance companies, including Medicare and state programs, such as Medicaid.
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Technology
Orlando Network Security Tips in Password Protection
Mobile medical computing by physicians is growing, and will have a profound impact on the healthcare industry. Over 10,000 medical apps were published for iOS devices by early 2012. And that number is expected to grow by 40% by the end of 2012. With all these options it can be a daunting and time consuming task to find the right one that fits your needs. So here are a few attributes to look for that might make the job a little easier. Click here to read more
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Marketing
 Medical Promotional Products Give Your Practice a Competitive Edge
As competition ticks up in the health-care market, hospitals and health organizations are seeking ways to differentiate themselves, with health-oriented promotional products playing a key role. Last year alone, the industry spent over $335 million on advertising across print, TV, radio and outdoor per the Nielsen Company. The health-care market is also the number one revenue generator for ad specialty distributors, as it accounts for about 15% of overall distributor sales. Click here to read more
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Member Spotlight
Debbie Gryniewicz
Cardionology offers cardiovascular assessment technology to the physician treating patients for obesity, hypertension, metabolic syndrome and genetic tendencies toward cardiac disease.
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Jokes of the Month
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