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Director's Corner
|  Dear ,
This month, we have the second part of an excellent article on the "pros and cons of discounting: Are discounts hurting your profitability?" Additionally, Wells Fargo & Company today announced it will give Northeastern California Small Business Development Center (SBDC) of Greater Sacramento/Sierra and Center for Employment and Training, both technical-assistance providers to small businesses, a grant of $50,000 each. Through the economic opportunity grant awarded by Wells Fargo Bank the SBDC of Greater Sacramento/Sierra will hold a series of workshops titled "Financial Management Workshop Series For Small Business Owners." The SBDC of Greater Sacramento/Sierra will present in detail all you need to develop a financial strategy or apply for a small business loan. Furthermore, on May 16th Constant Contact will hold a workshop in Chico at the Chico Masonic Family Center. Learn how to combine your presence in social media, email and mobile applications to get results. Receive tips on establishing brand identity, creating, scheduling, timing and sharing your promotions and your business. I would enjoy hearing from users of the SBDC services, such as our workshops, counseling services, and online tools. Please e-mail me with your comments and suggestions at dripke@csuchico.edu. I look forward to hearing from you.
Sincerely,
Dan Ripke
Director
Northeastern California SBDC Lead Center
California State University, Chico
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SMALL BUSINESS NEWS
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Discounting pros & cons, part 2: Are discounts hurting your profitability?
Publisher: Kelly Burkart - Posted on 03/22/2013
The first article in this series discussed the pros and cons of using discounts to stimulate cash flow. The series continues with the effect of discounts on profitability.
It's true the occasional discount can increase your cash flow temporarily. But what about long-term profitability?
People are always looking for a deal, but you shouldn't automatically feel compelled to offer a discount. It may sound obvious, but if you already charge a fair price for your goods or services, why should you be asked to lower your prices? Does it make you feel like you're cheapening your product? Will it undermine your confidence in your business if you are always lowering your price to get a sale or a job?
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REGIONAL SMALL BUSINESS NEWS
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Wells Fargo donates $100,000 to Northeastern Small Business Development Center (SBDC) - Greater Sacramento / Sierra & Center for Employment and Training
Two of eleven recipients of Economic Opportunity Grants awarded to urban and rural organizations and programs supporting workforce development and job creation for individuals, self-employed, small business owners and military veterans
Sacramento, CA., March 1, 2013 - Wells Fargo & Company today announced it will give Northeastern California Small Business Development Center (SBDC) of Greater Sacramento/Sierra and Center for Employment and Training, both technical-assistance providers to small businesses, a grant of $50,000 each. This grant is part of $1.5 million in grants to California, Washington, Oregon and Alaska organizations and programs that support workforce development and job creation. Award recipients were selected in both urban and rural locations within each state based on their support for individual job seekers, the self employed, small business owners and military veterans.
Cities and urban areas with the highest level of unemployment as measured by the U.S. Bureau of Labor Statistics were selected. Urban organizations were selected in the following cities:
* California: Oakland, San Jose, Fresno, Sacramento, Los Angeles, Long Beach, San Francisco, San Diego, and Riverside-San Bernardino.
* Washington: Seattle.
* Oregon: Portland.
* Alaska: Anchorage.
Rural organizations were selected in each of the four states with the stipulation that 75% or more of the grant must benefit programs directly serving rural communities.
"Wells Fargo understands the importance of workforce development and helping create sustainable economic communities in our urban and rural areas that have been hard hit with unemployment," said Kevin Barri, Community Foothills President. "These grants will go a long way to help strengthen and  reinforce the efforts of these organizations as they focus on creating job growth in their communities." The $1.5 million in grant funds have been allocated among both urban and rural locations, with $1.1 million designated for urban locations and $400,000 allocated to rural. READ MORE
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REGIONAL SMALL BUSINESS NEWS
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Financial Management Workshop Series For Small Business Owners
The Small Business Development Center (SBDC) Greater Sacramento/Sierra through an economic opportunity grant awarded by Wells Fargo Bank
Present:
"Financial Management Workshop Series
For
Small Business Owners"
Did you know...the #1 reason for business failure is lack of sound financial knowledge?
Get the tools to strengthen your financial management strategy & grow your businessSeating is limited, so register today for our no-charge (yes, FREE) Workshop Series!
FINANCIAL MANAGEMENT WORKSHOP SERIES OVERVIEW
The Small Business Development Center (SBDC) of Greater Sacramento/Sierra will present in detail all you need to develop a financial strategy or apply for a small business loan. Below is what you will learn in each 2 hour session:
Session Topics:
* 1: Overview of Loan Process and Financial Statement Management * 2: Financial Projections
* 3: Importance and Use of Financial Ratios
* 4: Cash Management-Breakeven & Cash Flow
* 5: Strategies for a Successful Loan Approval
SERIES DATES/TIMES/LOCATIONS:
This series of no-charge workshops will be offered in several locations throughout Sacramento County as follows (you may attend all workshop dates or individual dates) :
* Series #1 - Wednesdays, May 8, 15, 22, 29, and June 5; from 7:30am - 9:30am
Location: SBDC office, 1410 Ethan Way, Sacramento, CA 95825
* Series #2 - Wednesdays, Sept. 11, 18, 25, and Oct. 2 & 9
Location: Times & Location to be announced
* Series #3 - Thursdays, Sept. 12, 19, 26, and Oct. 3 & 10
Location: Times & Location to be announced
* Series #4 - Wednesdays, Oct. 16, 23, 30, and Nov. 6 & 13; from 5:30pm - 7:30pm
Location: SBDC office, 1410 Ethan Way, Sacramento, CA 95825
* Series #5 - Thursdays, Oct. 17, 24, 31 and Nov. 7 & 14
Location: Times & Location to be announced
REGISTER * @ www.sbdc.net or for more information contact Clarissa Correa @ 916.563.3210.
*No charge to attend however pre-registration is required.
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REGIONAL SMALL BUSINESS NEWS
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Ready to Boost Your Business in 2013?
Promote Your Business with Social Media, Email, Mobile
and "Let's Make a Deal" with SaveLocal!
At this FREE event, learn how to combine your presence in social media, email and mobile applications to get results. Receive tips on establishing brand identity, creating, scheduling, timing and sharing your promotions and your business.
You will review case studies, examples, and receive a link to Constant Contact's "Toolkit" with pre-constructed promotional pieces! We'll also show you how to put together a PLAN to let your customers know about your promotions whether based upon special resources, "deals," or holiday events. Your promotion: make it timely, make it easy, and make it shareable.
Then, we will have a brief discussion about coupons and deals - do they work? Yes, when done right - we will share best practices, tips and case studies.
When: Thursday, May 16, 2013
8:30 - 11:00 am
Cost - FREE
Where: Chico Masonic Family Center
1110 West East Avenue
8:30 - Check-in/Coffee/Network
9:00 - Boost Your Business in 2013 with Great Promotions Using Social Media, Email, Mobile and More!
10:15 - Break
10:30 - Let's Make a Deal (coupon conversation for B2B and B2C)
11:00 - Adjourn
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Sincerely,
Dan Ripke
Director
Northeastern California SBDC Lead Center
& Center for Economic Development
California State University, Chico
www.necsbdc.org
(530) 898-4598
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