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  Intellectual Capital
a guide for entrepreneurs

Banking Insight
Steve Logterman 
Fidelity Bank 
 
Transparency in Your Banking Relationship     October BI

 

Keeping your banker in the dark may keep you from benefiting from their experience and knowledge. 

 

Find out how sharing information with your banker in open, candid dialog creates a transparent relationship and forges a true partnership that offers priceless advantages. 

 

Full Story Here
Ideas for the Entrepreneur

Gary Braun, 

Founder and Partner

Pivotal Advisors

 
Finding Good Sales Talent
It's not as hard as you think 

 

Previous sales hires that haven't lived up to expectations are costly mistakes in terms of training investment and lost opportunities. 

 

Learn how to create an easy-to-manage, proven recruiting/hiring process that pays off with salespeople than can and will sell in your environment.

 

Full Story Here
Guest Author
John McKay, Owner and CEO
Marketing Mavericks

 

Public Relations - An Important Part of Your Marketing Strategy October_Guest

 

 

The ROI, affordability, and credibility of public relations make it perhaps one of the most, if not the most, attractive tactic in the marketing mix for any size company. 

 

Learn effective tips for reaching out to the media to get your story told to the right audience and boost brand awareness. 

 

Full Story Here
 
 
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