What's all the Buzz about Digital Marketing ...
Are you somewhat out of step these days with all of the new marketing buzzwords? Well, you're not alone. With all of the social media, blogging, microsites, mobile and the like, how can you keep up with all of the different technologies to market your products? Well, I've put together a glossary of terms that may help you sift through the maze of today's marketing jargon. Whether you are talking about Digital Marketing or Inbound Marketing, here are a few definitions to help you understand the changing world of marketing: |
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Content, Content, and More Content ...
Are you tired of hearing about "content"? Your Web site must have great content. Your blog must have great content. Your social media must have great content. Your e-newsletters must have great content. But, what exactly is great content? Content is simply described as useful information vs. a sales pitch. It usually includes hints, how-to tips, and perhaps industry trends or data. So, are all of us now becoming our own editor-in-chief in charge of writing content whether it be on Facebook, Twitter, LinkedIn, our blog, or our company's website? Well, yes we are. But, you don't have to have a Ph.D. in linguistics to share useful information. Here are a few tips that will help you become your own editor-in-chief. |
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Sheila T. Brann is the President of KIWI Communications, Inc.,
a marketing, advertising, and public relations consulting firm that specializes in the biotech- nology, life sciences, medical device, and high-tech markets. Direct mail me if you would like more information about KIWI Communications or request a proposal for your next marketing project.
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