Cheers to the new year! I hope you took a bit of a respite over the holidays and enjoyed time with your friends and family. But now it's time to begin implementing your 2014 marketing plans. Hopefully, everyone got your budgets and plans approved before you broke for the holiday. But, if you didn't, have no fear, KIWI NEWS is here to bring you hints, tips and unique marketing techniques that will have your company soaring to new heights.
Over the holidays our marketing elves were busier than ever designing our new eNewsletter format, writing articles, and finding valuable resources to help you create successful marketing campaigns. We know everyone is busy so we've streamlined the layout and made the articles easier to access when you're on the go.
Enjoy!
Editor-in-Chief
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Heirloom Marketing
 We've all heard of heirloom tomatoes. You can find them in your local grocery store practically all year round now. Their taste and other traits take you back to how a tomato used to taste fresh on the vine. With all of the genetic modification and hybridization to make tomatoes uniform in color, size shape, and stay on the shelf longer, it's no wonder that a tomato has lost its flavor. So, my question to you is, has marketing lost its luster as well, with all of the social media, content marketing, and emails that you send daily to your customers? Or should we get back to the basics of Marketing 101? |
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Best Practices for Selecting an Agency
 Are you tired of your current advertising agency? Do they listen to you? Do they understand the products or services you offer? Do they understand your target market? Do you spend countless hours meeting with your account executive only to receive concepts that really don't hit the mark? It may be time for you to schedule an agency audit or review of your existing agency. Or now may be a good time to select a new agency. Here are a few questions you should ask as well as some guiding principals and best practices to help you make the right choice. Read More |
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Give us your feedback!We would love to hear from you. Let us know any special topics of interest you have or share your marketing successes with our readers. Contact us via: * Email * Website * Blog
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