An HBR editor recently told us that the most common reason he rejects submissions is that he cannot understand what their authors are trying to say. (Ever have that same reaction to text on your firm's website?) We all know quality business writing is critical, yet bad writing abounds -- in all sorts of deliverables. It keeps coming back like the dead mouse your cat drags into the house. Bloom Group partner Tim Parker explains the two main reasons writers fall short and dispels some common myths about strong writing.