June 30, 2016
The Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

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Blog Posts

B2B clients often balk at mentions in articles, presentations, and other content. Some clients have prohibitive corporate policies. Others fear looking weak. But four out of five consulting customers call real-life examples critical in content, research shows. The answer? Use case examples, not testimonials, Bloom Group's Bob Buday explains.

The opportunity to write a piece hooked to a news story that involves your area of expertise has strong appeal for thought leaders. But proceed cautiously before dashing off a quick op-ed or article. Your voice could get lost in the noise or, worse, you could egg on your critics. Bloom Group's Laurie McLaughlin shares practical advice.

An HBR editor recently told us that the most common reason he rejects submissions is that he cannot understand what their authors are trying to say. (Ever have that same reaction to text on your firm's website?) We all know quality business writing is critical, yet bad writing abounds -- in all sorts of deliverables. It keeps coming back like the dead mouse your cat drags into the house. Bloom Group partner Tim Parker explains the two main reasons writers fall short and dispels some common myths about strong writing.


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