April 20, 2016
The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

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Blog Posts

Ego can be a dangerous thing for thought leaders. Ego can weaken your thought leadership content, or even doom it to fail. Ego can backfire on your efforts to build a strong personal brand. And oversized egos can leave your group projects stuck in the mud. Bloom Group's Laurie McLaughlin shares five ways to gauge for ego trouble.

The volume of credible thought leadership content, from HBR articles to TED talks, has exploded. Even thought leaders with the most substantial ideas, and the richest marketing resources to promote them, must do more in order to be heard. Bloom Group's Bob Buday shares six practical ideas for standing out in a cacophony of thought leadership content.

Is your company's original research putting customers and potential customers to sleep? Every week you can find a new survey report that falls flat. It tells readers things they already know, or covers a topic that readers can't act upon. If you want to write a survey report that will grab readers' attention, consider Bloom Group partner Tim Parker's advice on compelling report approaches and specific techniques to apply. For example, how often do your survey reports feature a counter-intuitive conclusion? Contrarian wisdom sets you apart from your competition. 


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