March 24, 2016
The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

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Blog Posts

Consulting firms and other B2B companies often debate what customers truly value in articles. For instance, how important is it to share author contact information? What about personalizing content for return visitors? Bloom Group's Laurie McLaughlin shares what customers had to say in the most recent AMCF thought leadership content and marketing study.

Tech superstar Google did an extensive study on how to build the perfect team. Google's conclusion: Leaders of the most successful teams build a zone of "psychological safety" in which creativity and productivity flourish. How can thought leadership content team leaders apply Google's formula for success? Bloom Group's David Rosenbaum explains.

You've helped craft a thought leadership article that might really set your firm apart. Now comes the dangerous last mile: the final article review process. As you revise, add and delete, you can unintentionally ruin a good article. Don't waste your hard work. Bloom Group's Laurie McLaughlin shares a template to help you avoid that fate and ensure you publish strong content.



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