March 7, 2016
The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

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Blog Posts

What helps thought leadership content stand out from the crowd? Try saying something truly counterintuitive. Research shows that concepts that run contrary to what we believe are are more readily noticed, and easier to remember. Bloom Group partner Tim Parker explains how you can use counterintuitive thinking to your advantage in articles.

Almost all the thought leadership content we read describes a world in which disasters are challenges, failures are called headwinds, and companies caught up in scandals are not named. However, this rose-colored approach sabotages your ability to connect with the very business leaders you seek to impress, Bloom Group's David Rosenbaum argues.


When you hire people to do thought leadership work, take a close look at the content they've helped their clients create, and the market interest that content generated. But also ask what they like about the work itself. Bloom Group partner Bob Buday explores the factors that intrigue him about this work: The opportunities for market impact, a thirst for clarity, an appreciation for continual learning, and a sense of vicarious satisfaction.


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