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The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.
Follow us on Twitter for more thought leadership content and discussions: @BloomGroupTL.
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Self-publishing is easy, and it tells visitors to your website what you do. Nothing wrong with that. But, according to a new AMCF study, your website is not where customers look for thought leadership. They go to HBR.org, WSJ, Forbes and other business journals, often those that specialize in their particular field. So if you want to build your business, that's where you need to publish.
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Writing well is not easy, but writing better in 2016 won't be that hard if you follow these simple rules: avoid adjectives and adverbs; use simple declarative sentences; vary the lengths of those sentences, and, when you've finished, read your article aloud to yourself (or some poor victim). These rules work if you work them. So work them.
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In-Depth Thought Leadership Study Now Available
Get fresh data on thought leadership marketing from a new study by Association of Management Consulting Firms, The Bloom Group, and Rattleback. Hear feedback from consulting customers, examine what's working for leading firms, explore website design choices, and more. Read the full report on the AMCF website and added advice about the findings on ours.
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